Do Nigerian people bet or buy lottery tickets?

ESKIMI’

13+M

7+M

90% mobile

1 hour

6MB of traffic

1+M

0.8+M

CUSTOMER SEGMENTS

TOP 10% of Nigerian audience by disposable income use ESKIMI everyday.

25-34

18-24

0-17

35-44

45+

Users by Age Users by City

1 10.75 20.5 30.25 40

Lagos

Abuja

Ibadan

Benin-City

Abeokuta

Port Harcourt

Ilorin

Warri

Akure

Other

MEDIA IN AFRICA IS

MOBILE!90%81%

ESKIMI

7 hours

6.5 hours

DO NIGERIAN PEOPLE BET AND BUY LOTTERY TICKETS?

44%

56%

Have you ever bet on sports game?

No Yes

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

1960bet Nairabet Naijabet Bet9ja Surebet 24/7 Merrybet 360bet nairastake surebet247 9japredict BetColony Golden Bets

What bookmaker office did you use?

31%

22%

47%

Why have you never bet?

Don't have spare money to bet/buy lottery ticket

I am not lucky and don't believe I will win

I don't have enough information and adverts about betting /lotteries

74%

26%

Have you ever purchased a Nigerian/Lagos Lottery ticket?

No Yes

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Lagos lottery American visa lottery Baba ijebu National Lotteries 2014 world cup Bendel lottery BRT Canada visa lottery

What lottery ticket did you buy?

35%

17%

48%

Why have you never bought lottery ticket?

Don't have spare money to bet/buy lottery ticket

I am not lucky and don't believe I will win

I don't have enough information and adverts about betting /lotteries

’

’

93.63%

8.60%5.16%

3.40% 2.75% 1.72% 0.17%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Football Horse Racing Non-sportactivities

Boxing Other Tennis Virtual Sports

Which category of sports events do you bet on?

22%

39%

20%

19%

How often do you bet?

Daily Weekly Monthly Less than once in a month

15%

32%41%

12%

How often do you buy lottery tickets?

Daily Weekly Monthly Less than once in a month

40%

60%

Why do you bet?

For fun To earn money

32%

68%

Why do you buy lottery tickets?

For fun To earn money

56%30%

10%

4%

How much do you spend per bet?

50 - 500 500 - 1000 1000 - 5000 5000 - above

’

7%

26%

14%

39%

14%

What factors do you consider when choosing bookmakers?

Ease of loading wallet Ease of placing bets and withdrawing winnings

Friends' advices Good advertisement and positioning

Higher Odds

64%

36%

How do you bet?

Local Agents Online

31%

69%

Are you going to bet / buy lottery ticket in the nearest future?

No Yes

6%

94%

Do you believe people are lucky to win in Bets or Lottery prizes?

No Yes

’

DO NIGERIAN PEOPLE BET AND BUY LOTTERY TICKETS?