Do It Yourself Online Reputation Management Reputation - Craig Agranoff

“Do it yourself online Reputation Management:

A step-by-step guide for building or repairing your online reputation”

By Herb Tabin & Craig Agranoff

Bad things happen to bad people.

Bad things happen to good people.

Bad things happen to you. Yes, you.

So, how will you manage your online street cred?

A) Build a hot tub time machine.

B) Stay in bed…forever.

C) Hire Tila Tequila.

D) Listen to these two dudes.

Herb Tabin…

…and Craig Agranoff

Online Reputation Management (ORM)

You got BUSTED. Now what?

Doin’ the Time: Best practices

New content creation: ◦ Becomes visible in 2-7 days ◦ To make new content appear to flow naturally, only add 1 or 2 items every 2 days

Search engine inclusion:◦ Search engine rearrangement occurs in 4-5 weeks if executed properly

◦ Overall results can be seen in 8 -12 weeks

Dive deeper with search.

Smarter than Google?

What does your personal brand say about you?

Dilution is the solution to pollution.

• Profile Building• Photo Sharing• Video Sharing• Domain Name Use• Blog Posting• Guest Blogging• Community Membership• Paid Bloggers• Press Releases• Blog Post Removal Techniques

Advanced ORM tip 417: Collect interest in Whuffie Bank

Revenge of the Nerd: Managing reputation with video & images

Pony up for ‘Google insurance’

You’ll Blog. (And blog and blog.)

When all else fails…

(This is where we sell you something.)