Transcript
DIY Community Engagement Metrics
Amy Sample Ward
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Today’s Speakers
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Amy Sample WardTechSoup
http://amysampleward.org Amy Sample Ward http://netsquared.org
DIY:Community Engagement Metrics
Amy Sample Ward – January 19, 2011
Welcome
I’m Amy:
a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | amy@amysampleward.org
Transparency:
I work for TechSoup Global but present from a tool agnostic position.
Likewise, I invite everyone to join me in recognizing that all organizations, community groups and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Tweet this session:#DIYmetrics@NPWebinars
Connect with me:@amyrsward
Agenda
• Definitions
• BecomingData-Driven
• Community Mapping
• Content Planning
• Metrics & much more!
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: Community
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: Social Media
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Definitions: Data
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Definitions: DIY
http://amysampleward.org Amy Sample Ward http://netsquared.org
Becoming Data Driven
Data-Driven: Measure, everything
Data-Driven: Understand Goals
Data-Driven: Use the Sweet Spot
Community Mapping
Community Mapping: Step 1 - Groups
Questions to ask:
• Do different programs or departments connect with different groups?
• Do services or products target different groups?
• How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
Community Mapping: Step 2 - Goals
Questions to ask:
• Why does the community continuing needing your services, programs or work?
• What is in it for others to participate?
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• What do you need help with or involvement from the community to do?
• How can your work improve with engagement?
Community Mapping: Step 3 Tools
Questions to ask:
• Where does this group already talk or engage online?
• Which tools are most appropriate to the kind of message or content?
• What kind of engagement is required to match the goals?
Community Mapping: Complete
Get this template! http://bit.ly/DIYcommunity
Content Planning
Content Planning: Step 1 – Content
Examples:
• Program or service updates/changes
• Staff announcements
• Jobs
• Volunteer opportunities
• Fundraisers
• Events
Content Planning: Step 2 – Goals
Examples:
• Increase visibility of the organization
• Increase participation
• Raise funds
• Build leadership
• Find sponsors or partners
• Recruit volunteers
• Build community
Content Planning: Step 3 – Outlets
Examples:
• Newsletter or mailing
• Email newsletter
• Website
• Blog
Content Planning: Complete
Get this template! http://bit.ly/DIYtemplate
Metrics
Metrics: Google Analytics
Metrics: Alerts
Metrics: Tracking
Get this template! http://bit.ly/DIYmetrics
Metrics: Reporting
Internal reporting:• Weekly metrics for various platforms• Add metrics as you go• Look at long term, not just short term changes• Monthly reporting of trends and insights
External reporting:• Share when there is something worth sharing• Reporting context, not just numbers• Ask for input and feedback
Today: 1 Thing You Can Do
Use the community map to ignite enthusiasm!
Photo Credits
Slide 1: http://www.flickr.com/photos/wwworks/4472384764/
Slide 4: http://www.flickr.com/photos/comedynose/4230176889/
Slide 5: http://flickr.com/photos/efleming/237379252/
Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/
Slide 7: http://www.flickr.com/photos/grapecity/4237886048
Slide 8: http://www.flickr.com/photos/lenore-m/806037362
Slide 9: http://www.flickr.com/photos/lagthenoggin/19325231/
Slide 10: http://www.flickr.com/photos/aussiegall/286709039
Slide 11: http://www.flickr.com/photos/scott06/4156991609/
Slide 13: http://xkcd.com/256/
Slide 18: http://www.flickr.com/photos/7819129@N07/
Slide 23: http://www.flickr.com/photos/49333515@N03/5244045076/
Slide 28: http://www.flickr.com/photos/theknowlesgallery/4536616288/
Slide 31: http://www.flickr.com/photos/-bast-/349497988/
ResourcesTemplates:
• Community Map Template: http://bit.ly/DIYcommunity
• Content Map Template: http://bit.ly/DIYtemplate
• Metrics Template: http://bit.ly/DIYmetrics
Blog Posts:
• http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/
• http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/
• http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
• http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
• http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html
• http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
Questions & Discussion
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Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.org
http://netsquared.org
http://techsoupglobal.org
@amyrsward
@netsquared
amy@amysampleward.org
http://amysampleward.org Amy Sample Ward http://netsquared.org
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