Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

app store analytics

Vincent Hoogsteder, Co-founder

MOBILE APPLICATION STORESSTATE OF PLAY

MOBILE APP STORES

ABOUT DISTIMO

1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports

Our findings on:

APPSUS MARKET

STORE SIZES

0 37,500 75,000 112,500 150,000

693

1,452

6,118

19,897

4,756

150,998

•Apple is King•Android second largest

Apple

BlackBerry

Android

Nokia

Palm

Windows

Total number of applications

•Android relative fastest growing•Added 15% new applications over last month

Apple

BlackBerry

Android

Nokia

0 3,750 7,500 11,250 15,000

734

3,005

501

13,865

STORE GROWTHNew applications per month

december 2009 - january 2010

FREE VS PAID

0% 100%

78%

68%

85%

43%

76%

75%

22%

32%

15%

57%

24%

25%

Percentage Free Percentage Paid

Apple

BlackBerry

Android

Nokia

Palm

Windows

•Nokia has most paid apps•Android largest share free apps

MOST POPULARCATEGORIES

58% Games 18% Entertainment

29% Games18% Utilities

40% Personalisation15% Music

MONETIZATION

REVENUE?

REVENUE?

US$0

US$2.25

US$4.50

US$6.75

US$9.00

US$6.99

US$2.53

US$3.47US$3.27

US$8.26

US$3.62

•Apple, Android and Nokia in same range•RIM and Microsoft more than twice as high

PRICE COMPARISONAverage price for all paid apps

CROSS STORE PRICES

$4.99

Tetris prices:

CROSS STORE PRICES

$4.99

Tetris prices:

$6.99

CROSS STORE PRICES

$4.99

IM+ for Skype:

CROSS STORE PRICES

$4.99

IM+ for Skype:

$29.99

PRICES GOING TO $0.99 ?

Top Paid $0.99

PRICES GOING TO $0.99 ?

Top Paid $0.99

Top Grossing $9.99

US$0

US$2.25

US$4.50

US$6.75

US$9.00

Average Price Top Paid Average Price Top Grossing

US$8.96

US$2.25

•Top Grossing 4 x more expensive than Most Popular•Consumers willing to pay more for high quality apps

PRICES GOING TO $0.99 ?Average prices

WHAT’S NEXT?

CROSS STORE DEVELOPERS

•Over 1,600 developers with apps in multiple stores

•Fast growth in last months

•Growing number of channels, many carrier stores in 2010

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

Generated more revenue than FIFA in January 2010

PRICES TO SAME LEVEL

US$0

US$2.25

US$4.50

US$6.75

US$9.00

US$6.99

US$2.53

US$3.47US$3.27

US$8.26

US$3.62

• Increased transparency for consumers

STORE COMPETITION

Strong competition for the best developers:

•Sheer volume

•Billing

•Consumer reviews

•Driving traffic to your apps

GROWTH2010:

THANK YOU

Free Monthly Report:www.distimo.com

Overview of all App Stores:www.appstores.info

Free analytics for developers:www.distimo.com/monitor

Vincent Hoogstedervincent@distimo.comtwitter.com/distimo