Diploma in Mass Communication - Singapore in Mass Communications For Singaporean Citizens and PRs: • GCE ‘A’ level, Higher NITEC or equivalent qualifications • GCE ‘N’,
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Diploma in Mass Communications
For Singaporean Citizens and PRs:• GCE ‘A’ level,HigherNITECorequivalentqualifications • GCE ‘N’, ‘O’,NITECholdersorequivalentqualifications (CertificateinFoundationStudiesrequired)• Maturecandidateswithsubstantialworkexperiencewillbe consideredonacase-by-casebasis• ApplicantswhodonotmeettheEnglishlanguagerequirement arerequiredtocompleteCertificateinFoundationStudies
For International Students:• Year12orequivalentqualifications• Year9-11orequivalentqualifications (CertificateinFoundationStudiesrequired)• EnglishproficiencymaybeconsideredsufficientandIELTS scoremaynotberequiredifapplicantpossessesadiploma fromarecognised instituitionwhereEnglishwasthesole mediumof instruction.Otherwise,aminimumIELTSscore of5.5or topass theKaplanPBEPprogrammeLevel5, isrequiredpriortoentry.
Entry Requirements
PROGRAMMESTRUCTURE
Thecurriculumistaughtover4termsof8weekswitheachtermcovering2units.Eachunitofthisfull-timeprogrammewillbedeliveredovera4-weekcycle.Classesare3-hoursessionsheldMon–Fri.Classesareconductedmainlyonweekdays.
Delivery Method
Eachunitisassessedbyanycombinationofclassparticipation,writtenassignments,projectsorexaminations.Assessmentmethodmayvaryaccordingtoindividualunitrequirements.
Assessment Method
Academic Track
• PrinciplesofManagement• IntroductiontoMassCommunication
• PrinciplesofMarketing• MarketingCommunications
• PrinciplesofJournalism• MediaPower&Ethics
• FeatureWriting• ResearchProject
Diploma in Mass Communication(8 months)
Bachelor’s Degrees(Exemptions are applicable*)
*Subjecttomeetingentryrequirements.
ThediplomaprogrammewillbemanagedbyaprofessionalmanagementteamatKaplanHigherEducationAcademy.Thisensuresthatinadditiontoclasses,studentswillbesupportedbyateamofprogrammemanagers,programmenewsletters(updates)viaemail,academicsupportsystemviaemail/Internet,studynotes,scheduling,studygroupformation,KaplanCityCampuslibrarymembership,assignmentandexaminationmanagement,studentsliaisonandorganisation,etc.
Programme Management
Aims & Objectives
Thiscourseaimstoencompassallessentialskills forMassCommunication.Thesyllabuscoversdevelopingandwritingpublicrelationsmaterials,marketingcommunicationandcreativewritingincludingnewsreleases,backgrounders,newsletters,magazinearticles,brochures,printadvertisingcopyandbroadcastscripts.Iteducatesstudentsaboutthe impactoftechnologyonthecommunicationindustryandtherole,importanceandtechniquesofeffectivecommunication inbothconsumerandindustrialmarkets.Studentswilldeveloptheskillstoapplyappropriatetoolsandtechniquesforthepromotionofbothgoodsandservices.
Studentswhosuccessfullycomplete theprogrammewillbeawardedwiththeKaplanHigherEducationAcademyDiplomainMassCommunication.GraduatescanthenmoveontopursueBachelor’sdegreeprogrammeswithoneofourprestigiouspartneruniversitiesinSingapore.
Graduation & Progression
02
Thisunitintroducesstudentstothesociologicaltheoryandpracticethatarerelevanttothestudyofbusinessandcommunicationmanagement.Thestudentwillalsoreviewtherolesofmanagersandlearnvariousmanagementprocessesinbusinessorganisation.
Principles of Management
Thisunitisdesignedtoprovidebasicknowledge,techniquesandunderstandingofmarketingprinciples.This includesthemarketingmix,marketsegmentationandstrategy.Itprovidesstudentswithaconceptualframeworktoanalyseandinterpretmarketingphenomenaandcommunicatecoursesofactionfortheorganisation.
Principles of Marketing
Introducing students to the tools of integratedMarketingCommunicationsthatincludedisciplinessuchasPublicRelationsandAdvertising,thisunitdevelopsstudents’understandingoftherole,importanceandtechniquesofpropercommunication.Oncompletionof thisunit,studentswillbefamiliarwiththerolesandtasksofmarketingcommunicationsandhowtoutilisepromotionaltools.
Marketing Communications
Thisunitinvitesstudentstostepintoamediatedworldandbeprivyonthesocialimpactofrecentdevelopmentsincommunicationtechnologies–fromtheemergingroleofcellphonesandiPodsinthemassmediamixtothegrowingimpactofblogsonthepracticeof journalism. Italsoexamines indetail thevarioustraditionalmediasuchasnewspapers,magazine, radioandtelevision.
Introduction to Mass Communication
Thisunitaimstoequipstudentswiththebasicskillsinnewspaperandmagazineediting,withemphasisoncreativity inediting,layout&design,newsselectionandnewsjudgment.Studentswillalsolearnthebusinessofpublishing,inparticular,theuseofcolour,budget,advertisementplacement,costing,deadlinescheduling,circulationandpromotion.
Principles of Journalism
Studentswillunderstandthepowerofthemediaoverthemassesandappreciatetheparadoxofcontentgate-keepingandregulationinbroadcastandpublishedmedia.Ethical responsibilitiesofmedia industrypractitionerssuchasnewsowners, reportersandeditorswillbeexamined.
Media Power & Ethics
Thisexplorationinsoftnewswritingisdesignedtoexposestudentstothepracticeofresearching,interviewingandwritingfeaturearticlesthatincludehumaninterest,socialtrends,personalityprofiles,sidebarsandbackgrounderswithflairandstyle.
Feature Writing
Thisunitpurposefullydevelopsthestudents’researchcapabilitiesbyexploringasmallcommunicationmanagementproject inanorganisationalsettingwithparticularreferencetosurveyresearch. Itequipsstudentswiththeknowledgeandskills toenablethemtoundertakesmallscaleresearchintoanaspectoforganisationalmanagement.
Research Project
UNITOUTLINE
FEESCHEDULE&APPLICATION
Kaplan City Campus @ PoMo 1 Selegie Road #06-01, Singapore 188306
/KaplanSingapore /kaplansingapore kaplansingapore@kaplansingapore
6733 1877 info.sg@kaplan.comKaplan City Campus @ Wilkie Edge 8 Wilkie Road Level 2, Singapore 228095
ConsiderablecareistakenbyKaplanHigherEducationAcademyintheselectionofstudents.Itnormallytakesabout2weekstoprocesseachapplication.Itisadvisableforforeignstudentstoapplyforadmissionatleast4weeksbeforethestartofeachintake.
Application & Selection
Pleaserefertotheinsertfortheinformationon:• TuitionFee• Non-tuitionFee• RefundPolicy• EduTrustCertificationFormoreinformation,pleasecontactourprogrammeconsultantoremailinfo.sg@kaplan.com
Fee Schedule
Who to Contact
For enquiries on this course, send “KAP-HER6” via sms to 96777598orenteritatask.kaplan.com.sg.YoucanalsoenteritthroughyourGPRS-enabledphoneatwww.kaplansg.mobiBysendingthecodeviasmsorwebsite,youhavegivenyourconsenttohavearepresentativefromKaplancontactyouregardingyourrequest.
ForotherinformationorenquiriesonotherDiplomaprogrammes,pleasecontact:Telephone : 67331877Facsimile : 62253605Email : info.sg@kaplan.comKaplanWebsite : www.kaplan.com.sg
KaplanHigherEducationAcademyreservestheright toalteroramendtheprogrammestructure,contentsandalltermsandconditionsrelatingtotheprogrammesattheirsolediscretion.Theinformationcontainedinthisbrochureiscorrectattimeofprint(December2013).RegisteredwiththeCouncilforPrivateEducation,UEN199409389H,Validity:20/05/2010to19/05/2014.
Thefullapplicationpackageshouldbesentto:Director, Diploma Programme (Full-time)Kaplan Higher Education AcademyKaplanCityCampus@WilkieEdge8WilkieRoad,#02-01,Singapore228095
How to Apply
Documents required for the programme application:•Dulycompletedapplicationform• Certifiedcopyofhighestqualificationcertificates&transcripts•Photocopyofpassport/NRIC•Personalstatement/statementofintention(ifapplicable)•LatestCV(ifapplicable)• 1passport-sizephoto• ProgrammeapplicationfeeDocuments required for Student’s Pass application (For international students only):AllapplicationsmustbesubmittedtoKaplanHigherEducationAcademyatleast1monthbeforethestartofeachintake.• CompletedStudent’sPassapplicationforms:Form16&V36• Certified/notarisedcopyofhighestqualificationcertificates& transcripts,birthcertificateandbankstatement• Photocopyofpassport• Employer’s lettercertifyingapplicant’soccupationandsalary (ifapplicable)• Employer’slettercertifyingparent’soccupationandsalary• 1passport-sizephoto• Student’sPassprocessingfee
The ImmigrationandCheckpointsAuthority (ICA)ofSingaporerequiresall foreignstudentstoholdavalidStudent’sPassforfull-timestudyinSingapore.Aminimumof90%attendancemustbeattainedtoprotecttheinterestofforeignstudents.
International Students
The Kaplan City Campuses
KaplanCityCampusesLocationMap
Kaplan isoneof the largestprivateeducationinstitutionsinSingapore,spanningover140,000sqft,spreadover2campuses.Thecampusesarelocatedintheheartofthecity,a10-minutewalkawayfromDhobyGhautMRTInterchangestationandwithin30minutesfromanypartoftheisland.Withafocusonprovidingstudentswithaconducivestudyenvironment,bothKaplanCityCampus@PoMoandKaplanCityCampus@WilkieEdgeareequippedwithstate-of-the-artclassrooms&computerlabs,high-speedwi-fi,study&relaxationlounges,acomprehensivelibraryandeasyaccesstofood&beverageoutletsoncampus.
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