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Digital TransformationAn Imperative for Irish Business
Aisling Curtis
@aisling_curtis
Commercial Director at Microsoft Ireland
What is Digital Transformation
Why Digital Transformation?
€90
trillionGlobal digital economy
by 2020
€21.3
billionIrish digital economy
by 2020
€4.5
billionlost to websites overseas
Recent Research
Harvard Business Review (Global):
80% businesses digitally
disrupted within three years
<50% have a digital strategy
in place
Amárach Research (Ireland):
80% businesses overestimate
their digital readiness
50% struggle to keep up with
customers
Findings from Business Leaders in Ireland
50%believe they’ll be digital
disrupted within two years
25%unsure how to
digitally transform
60%see themselves
as digital disruptors
49%say Digital Transformation is
leveraging technology
to evolve quickly
30%don’t know which
technology can help
Digital
transformation
Innovation coming from New Places
51%have a Digital Transformation strategy driven by CEOs and
board members
23%see the CIO as a driver
11%see the CFO as akey stakeholder
Digital Savvy Employees Time has Come
31%are actively recruiting
millennials
74%of digitally savvy staff
have contributed to digital
transformation
Enabling Digital Transformation
Becoming a Digital Company
• Empower your employees
• Use data to deliver personalised, customer experiences
• Optimise your operations
• Innovate with new business models, services & products
Transforming Organisations
Transform orBe Transformed!
Thank you!
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