Digital Textbooks An Abundant New Media Opportunity

Digital Textbooks An Abundant New Media Opportunity

Kent FreemanVitalSource Technologies, IncAn Ingram Content Group Company

Helping Content…Reach Its Destination

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Higher Education focus1.5 million users80+ publishers80,000+ titles17 languages3-way access

Vital Source

•Current Market Situation:• Accelerating Growth• Accelerating Price Pressure

Important Trends

•Downward price pressure:

• Lack of rich media• Lack of integration• Poor quality

presentation• “Page under glass”• Perception of

cheaper creation• Perception of

cheaper acceptable options

Important Trends

•Sales Drivers/Price protectors:•Multi-platform implementation

• Integrated• No single device• Online-Offline-Mobile

•Rich Media embedded• Interactivity•Sharing

Important Trends

•Table Stakes:•Accessibility•Scalability

• Ingestion/Conversion• QA• Delivery

•Functionality• Basics• Print• Copy

Important Trends

Experiencing Dramatic Growth

Tripled active registered users 10X online usage 100X notes and highlights Mobile growth Significant institutional adoptions - US and

non-US

In the last 12 months Vital Source:

Sources: MBS, NACS, Simba

Projected Market Growth

Our Growth in Users – 7 Years

Global Growth - 2009

Global Growth - 2010

• Market - Global Growth - Online Usage 2011

Global Growth

What is an “e-textbook”?

What is an “e-textbook”?

PRINT

Portable

Highlight

Annotate

Rich MediaSearch

Share notes

Bibliographic support Active quizzes

Change font size

Accessibility

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• Nearly every college student in the U.S. owns both a computer and a phone

• 80% own a laptop • 3% own an e-reader• 36% own two computers• Two-thirds own Internet-capable handheld device

eCar Study, 2010

Devices and Mobile

Vital Source 12-month online growth

Importance of Scalability

Mobile Access Options - Cloud

Formats Matter

EPUB3 – The Accelerator

Interactive Learning Objects

Enhanced eBooks

Mobile Apps

Rich Media

Interactive Whiteboards

VST Acquires VPG

<figure id="morrison4264c02-fig-0003"> <title><label>FIGURE 2-3</label>Identifying instructional problems</title> <graphic picfile="978-0-4700-7426-8_0007" alt="This figure is a flow chart with 3 labeled boxes representing 3 different possible techniques and their relationship with each other. This chart is multi-directional. At each box, labeled arrows point towards one or more boxes. Each arrow is labeled with an action. Here the flow chart is described as a list in which the possible actions are listed beneath each box label. 1. Needs Assessment a. An arrow labeled “Determine if instruction is appropriate“ points toward Performance Assessment b. An arrow labeled “Refine focus” points toward Goal Analysis 2. Performance Assessment a. An arrow labeled “Refine focus” points toward Goal Analysis 3. Goal Analysis a. An arrow labeled “Determine if instruction is appropriate” points toward Performance Assessment b. An arrow labeled “Identify needs” points toward Needs Assessment." w="451" h="275"/> </figure>

Accessibility

Thank you!

Kent FreemanPresident, Vital Sourcekent.freeman@ingramcontent.com