Digital storytelling for public engagement - Dr Caroline Ingram and Chris Thomson - Jisc Digital Festival 2014

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Instinctively, when people have wanted to communicate complex ideas in a simple way, encourage others to take action or demonstrate the impact of something on the real world, we have turned to stories to help. Away from our institutions we’re telling and absorbing stories all the time. But despite this fact it’s not something we do enough of as part of our practice. Digital storytelling is an idea that has been around for a few years but remains underused in public engagement activities. Unlike full scale video production, digital storytelling refers to a variety of technologies and approaches that allow people without advanced digital media skills to create short pieces of engaging narrative-based video, usually relating a personal experience. Digital storytelling has applications in many areas including working with community groups, showing evidence of impact and encouraging public engagement with research. The session aims to inspire you to investigate how you can use this flexible and accessible approach to dramatically enhance how you communicate with diverse external audiences. We will show some example stories, including one from a practitioner academic who works in the overlapping areas of education, academia and technology. As well as evaluating these stories you will have an opportunity to develop some ideas for how you could use the techniques and find out about some of the important technological aspects of digital storytelling.

Transcript

www.netskills.ac.uk

Digital storytelling for public engagement Dr Caroline Ingram Chris Thomson

What do we mean by digital storytelling? "Are you ready?" by ssh CC-BY http://flic.kr/p/27LUj

Digital storytelling for public engagement

© Netskills 2013

What do we mean by digital storytelling? Based on Centre for Digital Storytelling (CDS)

method Personal Authentic Controlled by the storyteller

Digital storytelling for public engagement

© Netskills 2013

The format

Short – 2-3 mins Recorded voiceover Still images – enhanced with subtle effects Text Optional music & sound effects Minimal use of video

Digital storytelling for public engagement

© Netskills 2013

Stories for public engagement

https://vimeo.com/45072236

Digital storytelling for public engagement

© Netskills 2013

Stories about public engagement

http://youtu.be/emvVToYIOhQ

"Cafe Life in Tigre - Near Buenos Aires – Argentina" by Adam Jones CC-BY-SA http://flic.kr/p/6KqjEP

Write stories to engage

Digital storytelling for public engagement

© Netskills 2013

Why use stories?

Intuitive form of communication Memorable Persuasive Audience as active participant A window onto bigger things…

"Typewriter" by xlibber CC-BY http://flic.kr/p/8p35CL

Writing for digital storytelling

"11/365: "?"" by Andrés Nieto Porras CC-BY-SA http://flic.kr/p/99rwUV

What is the story really about?

"Saving the world!"

"Hurricane Carlotta Stands Out in Earth View" by NASA Goddard Space Flight Centre CC-BY http://flic.kr/p/ceLYvE

Journeys

"Icelandic Road" By Chalky Lives CC-BY http://flic.kr/p/5oLpDA

Defeating the dragon

"Sculpture of Dragon [Forbidden City / Beijing]" by d'n'c CC-BY-SA http://flic.kr/p/aQs2o

Above all, change "Making the Change" by Jay-P CC-BY-ND http://flic.kr/p/pFUjp

"Texture 50" by Ellenvd CC-BY http://flic.kr/p/9tJf2v

Tell someone the story

"Tragedy" by Johnathan Nightingale CC-BY-SA http://flic.kr/p/cd3WpL

What actually happened?

Who did it happen to?

"rencontre improbable / improbable meeting" By Olivier Bacquet CC-BYhttp://flic.kr/p/5L3xpz

Talk about emotions

"Heart of Light" by Emmanuel Huybrechts CC-BY http://www.flickr.com/photos/ensh/3440275790/

"Checkered flag - gotta have one" by Paul Baker CC-BY-SA http://flic.kr/p/8eo2eC

Nail the first and last sentences

"The Anxious Type" by JD Hancock CC-BY http://flic.kr/p/6qLxSy

Tell small stories to make a big point

Digital storytelling for public engagement

© Netskills 2013

Where are your stories?

What "journey" are you on? Is there a "dragon" you're trying to overcome? A particular moment/event How does it point to the bigger picture? Who is the best person to tell the story?

Digital storytelling for public engagement

© Netskills 2013

Different styles of digital storytelling Interactive

– http://highrise.nfb.ca/ – http://storygami.co/ontheline/

Map-based stories – http://e.nagasaki.mapping.jp/

Social media stories – http://storify.com

"Distributed" stories – http://www.madeinmind.co.uk/

Digital storytelling for public engagement

© Netskills 2013

Resources

http://bit.ly/netskills-ds4pe

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