Transcript
Beyond Times Square
Digital Signage > Interactive DOOH
Evolution & AdoptionState of the ArtFun
What does it all mean?
What is Digital Signage?
Digital Signageinform, involve & entertain
“It’s really using digital technology and content to ...”
The industry
is growing
U.S. digital out-of-home media industry estimate to grow 11.2 percent to $2.43 billion in 2008 (compound growth rate of 12% from 2007 – 2012) PQ Media
Marketers expect to see an increase of 21% in shopper marketing plans through 2010, Retailers expect to see an increase of 26% in the same period.
Responsibility for shopper marketing
•!Brand or marketing groups 30%
•!Sales 45%
•!Market research or analytics group 15%
•!Divided or separate unit 10%
AdAge, 2007
Evolution & Adoption - Better, Faster, Cheaper
Evolution & Adoption - Better, Faster, Cheaper
In-store interest
•! 73% of CPG manufacturers and 86% of retailers ranked shopper marketing programs among the top four activities that deliver meaningful return on investment.
!! 50% plan to increase their spend over the next few years to 8% of the marketing budget.
•! In-store media is currently a $500 million line item
Grocery Manufacturers Assn. & Deloitte Consulting,
Evolution & Adoption - Better, Faster, Cheaper
Evolution & Adoption - Better, Faster, Cheaper
The GoBoard at Courtyard by Marriott
What!s Working in DOOH?"
Enhance the Retail Experience (Impact of media vs. static signage) 42% said prefer to shop at a store with video displays*
Increase in-store conversion and product sales 68% said in-store messaging swayed their purchasing decision**
Build your Brand 81% of all consumers are most interested in seeing video programming in
the stores that they shop***
Drive Traffic to your other touch points Online & Mobile
Generate Incremental Revenue (Advertising Supported) Targeted viewer minded partners
Evolution & Adoption - Better, Faster, Cheaper
SONY PSP
Evolution & Adoption - Better, Faster, Cheaper
Screen Quality & Size NetworkedWireless
Publishing SoftwareDOOH CMSeCMS Leveraging
Radical FlexibilityContent StrategyMetric based optimization
Evolution & Adoption - Better, Faster, Cheaper
One System > Any Venue > Any Content
Evolution & Adoption - Better, Faster, Cheaper
Billboards, Kiosks, Digital Signage, PoT, PoW, PoS, Menus, Interactive Experiences ...
Evolution & Adoption - Better, Faster, Cheaper
Brand, Corporate Communications, Educational, Informational ...
Evolution & Adoption - Better, Faster, Cheaper
Done right, it
influences the
path to purchase…
making it
“action-able
media
Make me notice
(Awareness)
Intrigue me
(Connect)
Motivate me
(Explore/Incent)
Surprise and Delight me!
(use)
Spread the word
(Trust)
Motivate me to buy again
(Retain)
!"#$%&'!"$%('
Evolution & Adoption - Better, Faster, Cheaper
Content Strategy
Know Me/
Help Me!
Sourcing Strategies!
Short Form Media!–" ! Music Videos!
–" ! Film Trailers!
–" ! Game Trailers!
–" News / Entertainment Clips!
Sourcing Strategies!
HD Content!–" ! Landscapes / Aerials!
–" Travel!
–" Live Concerts!
–" Branded Entertainment!
Sourcing Strategies!
Original Content!
–" ! On Location Shoots!
–" ! Artist IDs / Interviews!
Future?
“it’s not Point of Sale it’s Point of Experience”
“70% of decisions are made in the store”
Content Strategy: eCommerce & In-Store Retail
Content Management
Internal Communications
Investors
MarCom
Sales Training
User Manuals
Global
Retail Partners
Call Center
Social Media/Viral
Events
Promotions
PRODUCE & TAG
Single Assets Multiple uses
DEFINE & MODEL
Shared Chunks Unique Chunks
IDENTIFY
Goals Content Needs
STORE
Content Development and Management
Assets Publish B-Cast
Assets Publish Print
Assets Publish Online
Assets Publish Digital
Signage
Assets Publish Kiosk
Assets Publish Games
Download & Upload
Content Development and Management
Content Inventory
Strategy, needs
assessment & gap analysis
Design & authoring
Production
Publishing & optimization
Content Development and Management
Content Development and ManagementMediaTile
Content Development and ManagementMediaTile
Content Development and ManagementMediaTile
http://www.mediatile.com/software
Fun
SHAPED SIGNAGE
SPRINT PHONE
SONY READER DISPLAY
AÐE ANDROMEDA STRAIN
AIRTRAN
SPEC CREATIVE
DIGITAL DISPLAY
INTERACTIVE DISPLAYS
A&E GENE SIMMONS
A&E AIRLINE
BBC
HBO BIG LOVE
DHL
BRIDEZILLA
Season 1
Season 2
STARBUCKS
SPEC CREATIVE
SCENTED DISPLAY
LOW TECH GONE WILD
NATIONAL CAR RENTAL
ABSOLUT
PGE
A&E PARANORMAL STATE
COCA-COLA CARACAS
ANIMAL PLANET
NESQUIK
PRESIDENTE BEER
More Examples Online
Digital Signage Associationhttp://www.digitalsignageassociation.com/
Digital Signage Todayhttp://www.digitalsignagetoday.com/
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