Digital Marketing This Week - August 16, 2014

August 16th, 2014

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

Have A Question? http://ssm.tips/question

5 Power Tips To Create The

Perfect Product(And The One Thing You Must Avoid)

Tip #1:“Validate”

• Ask your market what they want – Even ask them to pay

• Facebook Ads are great for this

• Leverage It!(Built-in seed list)

Tip #2:“Map It Out”

• MindMap

• “Build The Bones”

• Leverage It:(Use as a script)

Tip #3:“Copy”

• Find What’s Working Already

• Create Your Own Unique Version

• Leverage It:(Affiliate Marketing)

Tip #4:“Leverage Everything”

• Every Item Should Have At Least 2 Uses

• Example: “Mindmaps”• Help with creation• As a .pdf it’s a bonus

Step #5:“Chunk It”

• Overwhelm Happens

• Break Big Steps Into Smaller Steps

• (Until It’s Ridiculously Easy)

Avoid:“Perfect Products”

• 80 Is The New 100

• Let Your Market Guide You

• Push before you think you’re ready

Build A Team…• Freelancers• Outsourcers• Joint Venture Partners

http://www.writeordie.com/

http://searchengineland.com/google-webmaster-guidelines-update-calls-labels-low-quality-guest-blog-posts-200413

http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

HTTPS Is A Ranking Signal

http://blog.videofruit.com/lead-magnet/

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