Digital Libraries and Archives: Outreach and Marketing NSRC / Senegal Partners Workshop Summer 2012 Andrew Bonamici Associate University Librarian Media.
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Digital Libraries and Archives: Outreach and Marketing
NSRC / Senegal Partners WorkshopSummer 2012
Andrew BonamiciAssociate University Librarian
Media and Instructional Services
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Introduction Aligning Message with Mission Internal and External Audiences Integrated Web Strategy Assessment Discussion
Outline
Mission and Strategic Directions
Align messages about digital collection and preservation programs with mission of parent institution and library/archive.
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Mission and Strategic Directions
MISSION OF PARENT INSTITUTIONThe University of Oregon is a comprehensive research university that serves its students and the people of Oregon, the nation, and the world through the creation and transfer of knowledge in the liberal arts, the natural and social sciences, and the professions.
- UO Mission Statement
Mission and Strategic Directions
MISSION OF LIBRARY/ARCHIVEThe University of Oregon Libraries enriches the student learning experience, encourages exploration and research at all levels, and contributes to advancements in access to scholarly resources.
Audiences: Internal
Institutional Sponsors:Library administrationUniversity administrationFundraising and development
Collection Users Librarians and archivists outside of digital group: collection development, reference and referralFaculty: for teaching, research, publicationStudents: for learning, research, publication
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Audiences: External
Donors and SponsorsGovernment ministriesCorporate/Foundation SponsorsPrivate philanthropists
Collection UsersLibrarians and archivists at other institutionsFaculty and students at other institutionsPrimary and secondary teachers and studentsIndependent learners and citizens
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Reaching AudiencesInternal audiencesPersonal RelationshipsWeb, including social mediaIntranetsStaff newsletters
External AudiencesPersonal relationshipsWeb, including social mediaNews releasesProfessional networks (publications, conferences, etc.)
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Integrated Web Strategy
Website serves as Content discovery tool (titles; search)Outreach tool (K-12 resources)Communication, marketing, and fundraising tool
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Integrated Web Strategy
Website serves as Content discovery tool (titles; search)Outreach tool (K-12 resources)Communication, marketing, and fundraising tool
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Social Media in an Integrated Web Strategy
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
• Twitter• Blog• E-Mail• Facebook
Social Media in an Integrated Web Strategy
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
• Twitter• Blog• E-Mail• Facebook
K-12 Resources
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Assessment
QuantitativeWeb statistics (Google Analytics, AW Stats)User Surveys
QualitativeUsability studiesFocus Groups
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
DISCUSSION
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
Thank You!
Andrew Bonamici, UO Librariesbonamici@uoregon.edu
http://blogs.uoregon.edu/bonamicihttp://twitter.com/andrewbonamici
University of Oregon | 1501 Kincaid Street | Eugene, OR 97403-1299 | T: (541) 346-3053 | F: (541) 346-3485
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