Digital Identities: Social Networks and Me
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Digital Identities:Social networks and Me
@BeerBergman
Distinguished Lecture SeriesSciences Po Paris // Reims campus
October 1st, 2014
(introduction): Avatars, formats & filters1. Selfies, avatars: selfportraits 2.0?2. « Me » as a collection3. Some critical viewpoints
In computing, an avatar (usually translated from Sanskrit as
incarnation) is the graphical representation of the user or the user's
alter ego or character. It may take either a three-dimensional form, as
in games or virtual worlds, or a two-dimensional form as an icon in
Internet forums and other online communities.
It is an object representing the user. The term "avatar" can also refer
to the personality connected with the screen name, or handle, of an
Internet user.
http://en.wikipedia.org/wiki/Avatar_(computing)
Avatars: formats & filtres
« The first four lines of a work of art are its outside boundaries »Matisse
« It is probably no mere historical
accident that the word person,
in its first meaning,
is a mask. »
Erving Goffman citing Park, The Presentation of Self. 1959
« For symbolic interactionists, the self is first and foremost a reflexive process of social interaction. The reflexive process refers to the uniquely human capacity to
become an object to one's self, to be both subject and object »
« The self conceived in this way allows for agency, creative action, and the possibility of emancipatory political movement. (…
Just as important, this configuration is not inconcsistent with new postmodern approaches to self and power. » (Peter L. Caller, The sociology of the self)
« This man, that we may call homo poeticus, endowed with a narrative and
multiple identity, is both auctor and histrio, dramaturgue and actor.
The fictive histories he is telling himself but specially to the others
contribute to consolidating the neoliberal man’s « projected me »,
an augmented me, the refined me, performing as he is, fictif,
a « social fake ».
http://fr.slideshare.net/louisem/de-lidentit-la-prsence
« The public person is not made in the
image of a unique self;
rather, an interpretive picture
of unique self is made
in the image of the public person »
Cahill, SE. 1988. Toward a sociology of the person.
• Declarative traces
• Behavioral traces
• Documentary traces
• Reputational traces
« The individual as a collection of traces »
http://fr.slideshare.net/louisem/de-lidentit-la-prsence
« The individual as a collection of traces » : behavioral traces
https://www.flickr.com/photos/caseorganic/5352881586/
« The individual as a collection of traces » : reputational traces
https://twitter.com/wef/status/499072828587909121
Reputation, Trust« What people say about you. »
E-reputation« What people say about you online. »
« Strategic online self-presentation plays an enormous role in increasing one’s
Social status, how one is viewed both online and off. »
Status« One’s value and importance in the eyes of the world ».
Status is what your peers think about you, whether they hold you
in esteem or contempt, and the privileges that accord from this
position.
Status is a powerful tool that reveals the values and assumptions
shared by a group ; it shows power and dynamics and the limits of
egalitarian ideals
Alice E. Marwick, Status update: Celebrity, Publicity & Branding in the Social Media Age (2013)
Strategic online self-representation ?
Personal Branding?
My personal Web Strategie?
Me as a collection of persons?
« Me as a collection of persons »
« Authenticity » and « Being yourself », advice that is emphasized over and over again in social media discourse, have become marketing strategies that encourage instrumental emotional labor » / Alice E. Marwick
A neoliberal perspective insists on
seeing all social actors, be they people,
communities or nation-states,
in terms of corporate individualism—
a flexible bundle of skills that reflexively manages
oneself as though the self was a business
Alice E. Marwick, Status update: Celebrity, Publicity & Branding in the Social Media Age (2013)
« How can we,
as individuals and as communities,
develop nuanced and multiple ways to
explore how to behave well? »
Ilana Gershon, Neoliberal Agency
(neoliberal culture)
Strategic online self-representation
Reflexivity and development of self
(…. culture)
What alternatives can we develop?
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