Transcript
DIGITAL FOOTPRINTHow much do we share
BIG DATA
Picture IBM_Smarter_Computing_Foundation.png by IanGertler
http://www.berkeley.edu/news/media/releases/2009/06/02_webprivacy.shtml
HOW EFFECTIVE IS IT
WHAT IS COLLECTED
• What you watch• What you search for• What you say in email and
newsgroups• Blogs you read and write• Visits to facebook-pinterest-
etc…• What you shopped for• What pictures you took and
where you took them• Your home videos• What you like• What music you listen to• Where you are• What apps you use and how
often, even where you use them
• How long you stare at that picture http://
www.mediabistro.com/alltwitter/internet-day_b19376
WHY DO THEY CARE
• People hate commercials
• People often search several times before buying
• We are more likely to buy form companies we like
• We trust recommendations from friends
• A good recommendation at the right time is more effective
• We are social creatures
http://www.youtube.com/watch?v=mD0gChoYIMY
Data is now a $300 billion-a-year industry and employs 3 million people in the United States alone,
according to the McKinsey Global Institute.http://www.cnn.com/2012/08/23/tech/web/big-data-acxiom/index.html
http://publicrecords.netronline.com/
PRIVACYBig Brother is scaring me
http://www.reddit.com/r/technology/comments/j1mit/how_to_remove_yourself_from_all_background_check/#content
You can opt out
WHAT SHOULD I DO
The 'self-image' is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.
Maxwell Maltz
MORAL TURPITUDE
http://jonathanturley.org/2012/04/02/teachers-under-a-microscope/
http://www.cepi.vcu.edu/newsletter/2004-2005/2005_Mar_Public_Trust.html
Photo by Brett Jordan http://www.flickr.com/photos/x1brett/2407628684/
WHAT INFORMATION IS PUBLIC
EVERYTHING IS PUBLIC
Photo from http://www.buzzfeed.com/jpmoore/mark-zuckerbergs-sister-complains-of-facebook-pri
Randi Zuckerberg, sister to Facebook inventor Mark, had her personal photo shared publically.
I CAN’T LIVE UNDER A BUBBLE
Picture from Hans http://pixabay.com/en/soap-bubble-huge-large-shimmer-61243/
SEARCH FOR SELFhttp://www.wikihow.com/Find-Yourself
pixabay.com/en/black-screen-green-dots-radar-dot-41443/ Nemo
http://support.google.com/alerts/answer/175926?hl=en
BE PROACTIVE
YOU ARE A MODEL
Picture by Nemo http://pixabay.com/en/animals-cat-man-silhouette-dog-32878/
21ST CENTURY LITERACY
Our students are growing up in this digital world. Their digital footprint began before they were born and will continue until after they are dead.
They need to know:• Don’t share
personal information
• Be open with parents and teachers
• Start building a professional profile
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