Transcript
TRENDS REPORT2 0 1 7
A TREND SNAPSHOT ON MARKETING, CONSUMER INSIGHTS, ADVERTISINGAND DIGITAL CULTURE LOCALLY AND ABROAD FOR 2017
NEW PREMIUMNESSM I L L E N N I A L S V S T H E W O R L D
Yesterday it was important to show the exclusiveness of brands and how I got to wear or
use them. Now is more important how I can contribute with different causes that allow me to make an impact
in the world.
MILLENNIALS ARE RESHAPING THE
PREMIUM CATEGORY
C u r r e n t l y
Exclusiveness
Uniqueness
Aquiring
Experiences
Brand
Authenticity
Spontaneous
ConsideredDigital
In-Store
What can you do?
Let me help!
Be
fore
No
w
ADISRUPTIONM I L L E N N I A L S - M O B I L E A L W A Y S
Ads are not Millennials’ enemy. In fact, they prefer ads to support content instead of paying;
even if the don’t interact with them
MILLENNIALS WANT ADS THAT DON’T
DISRUPT THEIR USER EXPERIENCE
51% Meh…
NONADVERTISINGB E Y O N D C O M M U N I C A T I O N
With each pasing year, advertising is much more than communication campaigns. The new approach is to
partner with their clients through product and service innovation
ADVERTISING WILL EVOLVE BEYOND
COMMUNICATION, ALL THE WAY THROUGH
BUSINESS INNOVATION
This happens when:
CreativityBusinessData
INTERCONNECTIVITYC O N V E N I E N C E I S K E Y
Brands that can successfully integrate touchpoints to minimise red tape will be ahead
of the curve
ACCESIBILITYUSED TO BE PHYSICAL NOW IT’S INTANGIBLE
Brands need to deliver Digital Everyday Engagement:
Experiences
Rare & New
Surprise
RandomSurprises
Inspiration
Celebrate TheirJourney
DIGITAL PLATFORMSL O Y A L T Y 3 . 5
The Future.
AN ACTIVE, ENGAGED BRAND COMMUNITY
PLATFORM CAN DRIVE INNOVATION,
INCREASE REVENUES AND CUSTOMER LOYALTY.
User Generated Content has surpassed Branded Content, that
is why brands need to empower consumers in order to have them
create their own brand experiences
SOURCES:
The previous trends in this document is result of the reading, capturing and analysing different articlesand blogs:
PBJS – Millennials The New Luxury Trendwatching.com - The Future Of Luxury Nativeadvertising.com – How Exactly Do Millennials Feel About In Feed Ads Business Insider – Why Millennials Hate Your Mobile Ads Insiderlatam.com - El Advenimiento De La No Publicidad Linkdex – 10 Exceptional Examples Of Brand Communities
top related