Digital Activism and Community Media: from Image to Impact
Post on 15-Jun-2015
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Digital Activism
Community Media&
From Image to Impact
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Digital Activism : a definition
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grassroots activists using digital
technologies for social and political change
campaigns
Digital Activism has steps 4
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1
3
2
4
contentdistribution
conversationcollective
action
Content1
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media that reflects the people’s priorities
this is the value of community video
Distribution2
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the more eyes that see the content, the greater the impact
but offline distribution is only one option…
Distribution2
Give you access to more eyes… often in different countries
blogs
social networks
and video sites
Distribution2You can use mobile phones to
increase offline distribution
Send SMS to community members inviting them to
the screening
Today at 7pm!
Conversation3
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When people see community media they need to talk about it
to identify common interests and the need for action
Conversation3
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they can also happen online..
Screening are only one way for these conversations to happen
Conversation3
On the Internet, conversations can also take place internationally
blog
social network
comments
status updates
video responses
Collective Action4This is the exciting part
of digital activism
when a conversation about an injustice
becomes a planning session on how to fix itImage: Video Volunteers
Collective Action4Digital tools can help people
organize collective action
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blog
social networkbroadcasts
collects andthe plan
informs supporters
phoneinforms inreal time
Collective Action4
goal of action
identify target
plan
call to action
execute
evaluate}
repeat
There are many steps to collective action that can’t be solved by tech
Collective Action4Successful digital activism requires good strategy
as well as good content
strategy
+digital tools
=successi
ndigital
activism
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Review
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content
distribution
collective action
conversation
Digital Activism
Community Media&
From Image to Impact
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Thank You!
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