Transcript
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Uninor
APresentation of strategy management
On
uninor
Submitted to: shakti Dodiya
Submitted by: Dhiren Patel
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Gujarat
Maharashtra
& Goa
Andhra Pradesh
UP West
UP ast
!ihar &
"harkhand
Launched in 2009, Uninor today has over
36.5 million subscriptions in its 6 operatingcircles. Together, these circles represent
over 50 o! "ndia#s population.
Uninor serves the mass mar$et %ith a
!ocus on basic services on &oice, '(' and
"nternet %ith the most a!!ordable tari!!s.
"n addition to the 6 operating circles Uninor
has secured recently secured spectrum in
the )th circle o! *ssam %here services %ill
start shortly.
Uninor achieved brea$even in 20+3 %ithin
years o! operations and is no% ma$ing
!resh investments to e-pand the net%or$
and retail in its circles.
One of #ndia$s %oungest Mobile et'ork O(erators
Assam
) Mh*
+,- Mh*
),. Mh*
+ Mh*
+,/ Mh*
0 Mh*
0 Mh*
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Building its growth on a strong foundation
Strongo'nershi(
-pertise andbac$ing o! the
Telenor /roup.Long termcommitmentto%ardsoperations in"ndia
+.1ooted in2alues
* strong culture%hich de!ines
the Uninor %ay,%ithin theorganisationand in themar$et
2. Sim(leStrategy
ocus on basicservices, massmar$etdistribution,lo%est tari!!s,
ultra1lo% costoperations
3. 3hallengerbrand
rand androducts !irmlypositioned asthe best invalue
. Mass4marketDistribution
'tate o! the artand automated4istribution(anagementelationshipsbased ontransparency
5. Ultraeffi5ientet'ork
Technology,alternateplanning,businessalignedcapacitymanagement
igher tra!!ic atlo%er costs
thancompetition
6. %oung &ngaged6eam
7ounger thanpeers at every
level8pen o!!ice,!lat structure,uic$decisions,agile.
ighestngagementacross Telenor
/roup
). 3learlydefinedambitions
astestoperator in"ndia to achievebrea$1even.
'trong targets!or !uturegro%th:
;.
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(ore than +66 million consolidated mobilesubscriptions, Q4 2013
• Mobile operations in 13 markets in Norway,Europe and Asia
• A otin! stake o" 43 per cent #economic stake33 per cent$ in %impel&om 'td( wit) 21* mill(mobile subscriptions in 1+ markets
• Amon! t)e top per"ormers on ow -ones.ustainability /ndees
• eenues 2013 N 10* bn
5art o" t)e 6elenor 7roup
evenue distribution
24%
24%
43%
6%2%
Norway
Europe exclNorway
Asia
Broadcast
Other
<or%ay
'%eden
4enmar$
ulgaria
ungary
'erbia
(ontenegro
angladesh
"ndia
a$istan
Thailand
(alaysia
3.2
2.
+.;
3.9
3.2
3.+
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).+
2;
33.
2).9
+0.9
<or%ay
'erbia
(ontenegro
angladesh
"ndia
a$istan
Thailand
(alaysia
'%eden
4enmar$
ungary
ulgaria (yanmar
+. 'trong
8%nership
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7alues dri2en from the start
(a$e it easy
=eep promises
e inspiring
e respect!ul
4e!ine a common approach !or all our
employees on ho% %e do business
undamental guide !or ta$ing care o! our
customers'et the standard !or ho% %e %or$ in order to
create sustainable value !or our shareholders,
customers, employees and partners
2. ooted
in &alues
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6hree Pronged Strategy
!est on Mass Market
Distribution'trong mass1mar$et distribution,
>hannel partner loyalty
re!erred across points o! access
!est on ser2i5ing basisest value in basic voice ? internet
services.
@uality net%or$ in operating
circles
8o' 3ost O(erations"nnovate everyday in cost optimiAation
Lean 8perations
>luster 'trategy
3. 'imple
'trategy
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6raditional Way Uninor Way
B 8perations managed at circle
and Aonal levelB igh per!ormance subsidising
lo% per!ormanceB ?L at company levelB unctional organisation
B 8perations managed at cluster Co!ten
districtD and mini1cluster CtehsilD levelB 6 >ircles 1E 50 Fones 1E 2+9 >lusters 1E
952 (ini >lustersB <et%or$, distribution, product planning,
measurement and ?L at cluster levelB *ll clusters per!ormingB mpo%ered cluster organisationB ro!itable *ssets across the value chain
9o5us 3om(any 9o5us 3luster
E 0E 0
7ishakha(atnam
astGoda2ariWest
Goda2ari
;hammam
;rishnaGuntur
Prakasam
ellore
3hittoor
3udda(ahAnanta(ur
;urnool
Mahbubnagar
algonda
Medak Warangal 7ishakh(atnam
astGoda2ariWst
Goda2ari
;hammam
;rishnaGuntur
Prakasam
ellore
3hittoor
3udda(ahAnanta(ur
;urnool
Mahbubnagar
algonda
Medak Warangal
Strategy in A5tion: et'ork O(erations>luster 'trategy
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(ar$et ositioningG 'abse 'asta CLo%est Tari!!sD
B Unbeatable on the mostafordable basic services
B Direct communication – clearmessage
B No celebrities – valueproposition is the hero
. >hallenger
rand
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9
#nternet strategy < Sabse Sasta =most affordable>
#nternet for All
‘nternet for all’ ambition at Uninoraims to
B Give access to !asic internet on
"o!ile at the "ost a#orda!lerates
B Ofers “internet” services (such asFaceboo! "hatsapp# and not “data”units o$ consumption (%&s and '&s#
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Already at No$ 4 position on reenue and custo""ar&et share in the !est circles
1e2enue market share & rank?
Subs5riber market share & rank?
()*
+),
-)*
-).
-),
/)+
Andhra'radesh
Bihar
(aharashtra
)u*arat
+',est
+'East /
/
/
0
0
+
.)0+
.)+.
.)*(
.)+-
.),.
0)+0
Andhra'radesh
Bihar
(aharashtra
)u*arat
+',est
+'East /
/
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)
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B 35,000 points o! saleB +00 e-clusive stores12nd
highest net%or$ among all
operators in the 6 operating
>irclesB Uniue 'tore !ormats G -press
'tores, @uic$ 'ervice 8utletsB "nnovative channels G top1ups
and ne% connections o!!ered by
auto drivers, mil$men and moreB 'tate1o!1the1art *utomated
4istribution (anagement
'ystemB ; million customer interactions
every day
Se5ond highest e@5lusi2e store net'ork"n the 6 operating circles
5. (ass1mar$et
4istribution
*uto1rechargeH "nnovative !irst in the industry. *uto1drivers in
(aharashtra trained to o!!er top1ups and ne% connections
to passengers
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Lo%est >ost per (inute rlangI'iteI(AH Uninor compared to incumbent
(ulti1vendor,
tech1agnostic
managed services
/ain sharing
%ith partners
8utsourced
needs1based
customer service
>ost innovation
mindset across
!unctions
8peration model
based on
partnerships
3ost (er minute / .BC
#n5umbent Uninor
EB (aise EC-,+B (aise
FC-m subs E.,)m subs
BH more effi5ient net'orkAligned with !usiness goals - handles higher tra.c at
lower costs
Incumbent's data is for PAN India Operations; Source: TRAI
Uninor data is based on 6 operative circles
6. Ultra
effi5ient
et'ork
"ncumbents
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/lat structure0 open o.ce0 culture oftransparency and respect
1on2dence in Organisation3s 4eadership
Gro5th and Development
&ehaviour 1hange 6nde7
Operational 87cellence
9ervice :ualit;1ooperation
4iving the <alues
the <alues &ehaviour 6ndicator
Goals
=
+=
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/. *+
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*/
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*>
Uninor ?elenor
). %oung &
ngaged
6eam
B One ?eam! One brand– a clear 9ense o$ @ride
B 6n$usion o$ 1ompetitive spiritand a culture o$ ?ransparenc;!empo5erment and ?rust
B Aighest 8mplo;ee8ngagement 9cores in ?elenorGroup on all criteria
B Bs measured b; %ene7a!
Uninor $eatures amongst thetop 7; C on emplo;eeengagement scores in the5orld)
B Uninor recognied as leading ?alent sourcing ground $or ?elenor group resulting inresource mobilit; in6nternational Bssignments.
Uninor m(loyee ngagement S5oreshighest in 6elenor Grou( on all 5riteria
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Building 1ustaina!le Business
B Uninor’s 1orporateEesponsibilit; @rogramis built around the
concept o$ creatingshared value both $orbusiness and societ;)Our 1E initiatives arebuilt on our corecompetence–communications) "e$ocus our eforts
in three e; areas thatcreate shared value $orbusiness and societ;)
B 8nable
B 9a$e
B 1limate
,e!,ise
9ensitising andempo5eringchildren to5ardsonline sa$et; andsecurit;)
+ninor +nites
Bn active approachto5ards emplo;eeengagement to mae adiference to thecommunities around
them)
1a"par&
B G9'B supported programto increase teledentsit;among 5omen 5ith highcommercial viabilit;
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@(and:
<et%or$ "n!rastructure
+5
nhan5e:
"nternet !or all
ngageH
mpo%erment
Uninor Mission .BC0
30 e-pansion o! net%or$and retail in the operating
circles.
4oubling the percentage o!subscribers %ho use mobile
internet. 4ouble revenue
!rom "nternet services.
e the most e-citing place
to %or$ !or employees %ho%ant challenge and
development
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