DevOps for Marketing

New Relic

Devops for marketing

1

Josh KoeningCo-Founder and Head of Product

Pantheon

Eric PetersonManager, Marketing Systems Engineering

Tableau

DevOps for Marketing

Eric Peterson / Josh Koenig

@iamEAP / @outlandishjosh

(Play 15 second automation clip)

Marketing is becoming a

practice that involves creating

and operating software.

Q: Who provides technical

expertise?

Product / Engineering IT

Vendors Agencies

product features stability and security

sales / roadmap resource utilization

Motivational discord● Product / Engineering: building great products

● IT: stability, reliability, availability, security

● Software Vendors: closing a deal / their own product roadmap

● Agencies: billable hour utilization

Marketing requires agility, velocity, experimentation.

Make peace

Between Marketing and IT or

Product Engineering / Ops

Rely on vendors for

subject-matter expertise.

Your team should fill in

the gaps.

Empower marketing: give

them total ownership of the

public-facing website.

Your stack should enable

and enhance marketing’s

curiosity and creativity.

Developing a technical

marketing capability doesn’t

happen overnight. It’s a lot of

work, but boy is it worth it!

This ain’t easy

It’s a journey

Thanks!

Josh Koenig

@outlandishjosh

Co-Founder & Head of Product

Pantheon

Eric Peterson

@iamEAP

Marketing Engineering Manager

Tableau Software