Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment Sponsored by Moxie

Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment !by Dion Hinchcliffe!

® 2010 Dachis Group. Confidential and Proprietary!

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Sources of Lessons Learned:The 2.0 Adoption Council!

•  Over 200 large firms!•  Practitioners of

Social Business and Enterprise 2.0!

•  Only companies with over 5,000 employees!

•  Our research and insight into these hundreds of firms drive best practices and lessons learned!

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The drivers for next-generation business!

•  Pervasive global connectivity

•  New friction-less interaction platforms

•  Focus on network effects

•  Information superabundance

•  Inherent transparency, openness, and broadcast

•  The rise of social capital

Social As A Global Trend

The Map of Social ���Software Opportunity

Creating new rapid growth online products powered by: •  Peer Production •  Jakob’s Law •  The Long Tail •  Blue Ocean •  Network���Effects

Reinventing the ���customer relationship ���to drive revenue: •  Customer Communities • Customer Self-Service •  Marketing 2.0

Driving costs down through less expensive, better 2.0 solutions:

• Lightweight IT/SOA • Enterprise mashups • Expertise Location • Knowledge Retention

Improving productivity and access to value:

• Enterprise 2.0 • Open APIs • Crowdsourcing • Prediction Markets

Business Remodeling and Restructuring

• BPM 2.0 • Employee Communities • Cloudsourcing • Pull Systems

Change Management • Transformation Communities • 2.0 Education • Capability ���

Acquisition

Fostering ���Innovation

•  Internal Innovation Markets • Open innovation • Database of Intentions

Leveraging Innovation • Product Incubators • Open Supply Chains • Product Development 2.0 • Some Rights Reserved

Innovation

Transformation Cost Reduction

Growth

The Elements of Social Business

Social Business enterprise ecosystem

customers + world

business partners

workers

Dynamic Signal

Metafilter

Hivemind

Ecosystem

The significant social computing trends of the last half decade in

trane

t

extra

net

Inte

rnet

High value, high scale, cost effective, and emergent business

outcomes

The strategic application of social computing to

enterprise challenges: Social Business Design

Source: Dion Hinchcliffe, Dachis Group, 2010 http://dachisgroup.com

What are the key elements of a social software platform?

•  A holistic social view community that meets business needs

•  Software that puts people and their relationships at the core of their function

•  User profiles that list all of the connections you have with others

•  Activity streams that display an ongoing set of events and messages taking place in your social environment

•  Essential: Social applications that makes most activity public by default

Microblogs

Business Trading Partners

World Wide Web Customers + Public

Trust, Engagement, Reputation

The Social Web

Public Social Networks Interaction and Social Business

E2.0 Workflow

Unified Comm 2.0

E2.0 Compliance

Community Mgmt Social Web Tech & Standards

Us

B2C

B2B

Customer Communities

Worker Online

Community

Driving the Agenda: Today’s Social Networking

Landscape

1-2 billion people

Key Point: New technology and approaches are evolving faster than platforms like SharePoint are

The Evolution of the ���Enterprise Intranet

1.0

1.1

1.2

1.3

1.4

1.5

2.0

2.1

2.2

1990s

2000s

2010s

From http://blogs.zdnet.com/Hinchcliffe

Most organizations are here today

• Basic intranet presence • Informational directories • Content push

Theme

• Content management • Self-service • Productivity apps

Theme

• Peer information sharing • Collective intelligence • Social business solutions

Theme

Internal vs External Social Networking

Becoming highly

porous

Microsoft SharePoint:���The “Default” Social Software Platform

•  About 80% of large organizations already have and are using SharePoint/MOSS!

•  Capable document-management tool !

•  Not always perceived as an adequate social software platform!

•  Millions spent on customization is common!

•  Frequent Criticism: Requires heavy customization, has poor social computing capabilities, and is difficult to use, too structured, and heavyweight!

•  Often your first and/or biggest challenge!

Significant Recent Social Software Examples

•  TransUnion - 50x ROI in high value scenarios

•  IBM - 29% reduction in e-mail volume

•  Siemens - Eliminating e-mail entirely

•  GE - Entire company has transformed to enterprise social media + UC

Where Can Social Intranets Best Be Applied?

crowdsourcing

online community

cloud computing mashups

open APIs SaaS

Enterprise 2.0 & Open Business Models

social analytics, enterprise search

(social media in the

enterprise)

Product Development 2.0

The motive forces of 21st century business

• Network effects

•  Peer production

•  Self-service

• Open business models

• New community power structures

that we

know of so

far!

^!

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Why Are Good Social Software Platforms Different?!

•  Maturation of techniques that leverage how people work together best!

•  Realization of the power of emergent solutions over pre-defined solutions!

•  Nearly zero-barriers to use!

•  Highest degree of visible shared value!

•  As well as...!

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The 2010 Social Business Landscape!

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Strategies for Driving Business Value with Social Software!

10!

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1!Define Your Problem First.Select Your Technology Later.!

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2!Understand What Makes Social Software Work Best. Focus on Those Aspects.!

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3!Good enterprise search is a central pillar of a successful social intranet. Itʼs also the key to ROI.!

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4!Invest in a robust community management capability. Itʼs whatmakes social software deliver long-term.!

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5!Everyone needs a little collaborative literacy, make sure they get it.!

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6!Social intranets arenʼt like classical enterprise software.!Actively encourage emergent and unintended consequences.!

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7!Pick the right social platforms.!Social is not a single product.!Also, itʼs OK to get it wrong, once.!

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8!Donʼt make it optional.!Donʼt make it a second class citizen.!Provide clear usage policies.!

Social Intranet

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9!“You Can Skip the Pilot”; or!“Your Pilot Is Your Rollout”!

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10!Social intranets are a platform, not an app. !Leverage the platform.!

Please Submit Questions ���

Slides: ���dion.hinchcliffe@dachisgroup.com���

Employee Spaces

Brian K. Magierski Co-founder, Chief Strategy Advisor

© 2010 Moxie Software Confidential

Connect People. Share Knowledge. Deliver Results.

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!  Strategic partnership with IDEO to deliver unparalleled user experience

!  Privately held venture-funded company, backed by Oak Investment Partners & Foundation Capital

Spaces by Moxie Social Enterprise Software

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Customer  Engagement  Employee  Engagement  

Knowledgebase™     Web Self-Service   Multi-channel Web Service   Support Community   Social Media Response

  Collaboration   Innovation / Ideation   Expertise / Profile   Social Media Monitoring

4

Knowledgebase™

Customer Spaces™

Social Engagement Layer People / Groups / Projects

Search / Filtering / Recommendation

Moxie Integration Framework

Employee Spaces™

Spaces by Moxie™

Social  Media  Monitoring  

Collabora5on  

Innova5on    /  Idea5on  

Exper5se  /  Profiles  

Social  Media  Response  

Web  Self-­‐Service  

Mul5-­‐channel  Web  Service  

Support  Community  

Moxie Architecture

New Generation Technology Built to Scale

5

True  SaaS  Architecture  

Database  

Architecture  

Consumer  Quality  User  Experience  for  the  Enterprise  

Liquid/Ruby  on  Rails  

Deployment  Speed  

Days/weeks  

Ac5ve  Directory  -­‐  Single  Sign-­‐On  SharePoint  Groups  Synch  

SharePoint Integration

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Employee  Engagement  Spaces™  Na@ve  in  EES™  

   Calendar  (Sync  to  Exchange  or  SP)     Community     Blogs     Idea  Storm     Wikis     Tasks     Projects     Feeds     Search  across  both  SP  &  EES  

Na@ve  in  SP  

   Documents     Workflow  &  approvals     Forms    

Exposed  from  SP  In  EES™  

   Documents     Consolidated  calendar     Forms  *     Excel  services  *  

SP  Features  Replaced  by  EES™  

   Mysite     Notepad     Blogs     Wikis  

© 2010 Moxie Software Confidential 7

DEMO