Develop a Global Strategy - Presentation

On Education Inc.by

Shiyang Feng

“The company is dedicated to providing

“Learners” with efficient, affordable, and highly available online education tools to help “Learners” learn what they are interested in

Introductions

• Online education sector• Headquarter in Lyndhurst, NJ• Mobile applications and web-based services• “G Searcher” is ready to launch

1.Where to Expand?

“Where there is a market, and where we can draw attention”

238,356This is the number of GMAT tests taken worldwide in 2013

Percentage of Graduate International Students in Each Region

Asia-Pacific Europe United States

East & Southeast

Asia58% 13% 20%

Central & South Asia 28% 24% 22%

United States 3% 8% 42%Data from mba.com annual application trends survey

39%China

28%India

33%Others

Total American Graduate Applications Received in 2015= 676,484

So Let’s fly to India and China!

USA

India

China

China✘ My home country

✘ We are “born” with math programmed in our brains

✘ We are used to solving problems with formulas

How is it like in India and China in terms of cultural Challenges?

India✘ Invite Indian students to conduct

focus group✘ Find benchmark

✘ Cooperation with local institution

India✘ Curry

✘ Bollywood

✘ Aamir Khan

✘ ????

Legal Challenges

✘ Comply with the local governmental laws and regulations

✘ Hire a local attorney as legal consultant NO

“आप गि�रफ़्तार गि�ए जाते हैं”“你被捕了”“You are under arrest”“você está preso “

“estas bajo arresto”“wewe ni chini ya kukamatwa”

NONONONONO NO

Cultural Differences

“India is an extremely diverse country, just like China. Cultural differences between them lie in almost everything”

---- Shiyang

Oranizational Differences

IndiaMicro-

management

ChinaConfucian Philosophy

Maps

our officeour office

our office

Oversea Office EstablishmentOrganizational Structure

✘ PR Department✘ Marketing Department✘ Customer Service Center✘ IT Department

Personnel

✘ 5 in PR✘ 5 in Marketing✘ Outsource✘ 3 in IT✘ 1 regional manager

Costs

✘ License✘ Office Rent✘ Office Supplies✘ Marketing Expenditure✘ Server Maintenance✘ Salary✘ Business/Health Insurance✘ Taxes✘ Legal/Accounting fees

Competitive Advantages

✘ Brand Positioning: Tool

We do not dictate how you learn, we help you learn. And we are the most effective tool that knows you better.

✘ Strong Brand:

providing “Learners” with efficient, affordable, and highly available online education tools

✘ High User Viscosity:

Enable users to participate in the design of the product, giving “Learners” the identity.

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thanks!Any questions?