Designing Online Service for 2010s

Designing Online Services

2010sAndy Harjanto

http://andyharjanto.com

for

What just happened?

2009

2008

20072005

2006

Global Economic Meltdown

..is reshaping permanent behavior

To Do Much MoreWith

Much Less

More and more new form of media channels directed to us

Too Much Information, Too Little Time

Of course, some good newsto report as well

Software Development Cycle is Faster, CheaperOpen Source, Better Tools, Libraries, Outsourcing

Building Scalable Data Center?You can use Cloud Computing today!

Pay as You Go

Ads: Offline to Online Trend AcceleratesCheaper, more scalable distribution

channels

Globalization increasingly important

Product

Capital

Technology

Human

Business is global, not the geography. That’s the only way to run the business

“

”Jack Welch

Ads: You can use Social Media to market your product, virtually at no costbut a lot of time invested to build contentsand conversations

And some interesting

statistics…

225,000,000 web sites in 2009

72,000,000 active web

sites

Source: Netcraft

If Facebook were a country,its population is greater than Brazil

>200M

In 200

9

China web user populationsurpasses US population

…and it’s only with 22% penetration

Ask Google VP - http://bit.ly/17FGfr

text messages sent and received everyday

6,900,000,000

that’s more than the world population

One billion application downloads in just 9 month

Apple AppStore:

So, what do these mean to you?

You can deliver and market products/services faster and cheaperto more places in the world

However, you’re competing with a much larger crowd demanding customers’ attentions

So,How do we design the product for 2010s?

Instant Gratification

Your product MUST provide

Registration: No long registration process Ask minimal data during the process No software installation if possible

Using your product for the very first time: Don’t try to expose all the featuresGuide user thru one narrow path In a minute, user is expected to say: “Wow!”

Instant Gratification in Action Open the package

Search for a book Select a book One click purchase* Start reading

All under one minute

Amazon Kindle

* It uses the credit card used to purchase the device, no typing required

“Just Cool” Is The

New Un-Cool

Keep your users interested

10

Provide at least one end to end

experience that

x

OK, it may not be 10x, but it

MUST be significantly better

better than theexisting solutions

10x User Experience in Action

iPhone• New Mobile User Experience• Wide Range of Applications

Blackberry• Email Push Experience

Your customer is a click away from competitor

Provide engaging platform

Apply social computing and Web 2.0 technologies

Allow to comment and vote

Capturing business activities

Social and Web 2.0 in Action

Participate in pooling

Curiosity

Won’t Kill Us

…provide good analytics to keep users coming back

Analytics in Action

Would your friends recommend yourproduct to their friends? Friend’s recommendation is 5x more effective than Ads

Recommendation in Action

Twitter: ReTweet

Many friends play this video, eventhey waste 1 minute of their time

Do not….

..unless you really know what you are doing

Do not build a new community ..is a lot harder than you think

They have won the battle

why don’t you ride their waves, instead.

Do not create a new market unless your product is beyond belief and very innovative

Less competitors could also mean the market is small

Do not obsess withyour competitors

They may be even more clueless than you are

Do not make advertising as your primarily revenue

unless you’re sure that

you’ll be the top 5 sites

in your categoryOr you’re serving

an exclusive market

Do not use viral as your primary strategy

More and more people are immune to the viral strategies

Do not get intimidated by the big guys

Likely, you’re faster and more agile

Do not offer many features in your first releaseJust focus on doing one thing very, very well. Acquire other features after extensive observations

Twitter executes this approach very well

Do not optimize your design forVCs

So, how big is the market (TAM)?

What is projected revenue in 5 years?

What is your exit strategy?

…millions of ideas out there

here are just few things to get started…

Got Ideas? Just do it!

Ride the Wavesmillions of users are already there

Services on the top ofcloud computing

Offer an easy to use service for businesses

Value Prop:

Cost-Reduction

Reliability

Global Service Rendezvous

Product

Capital

Technology

Human

Millions of businesses around the world

still do not know how to take advantage of

Globalization.Not because lack of

knowledge, but because lack of quality

connections

Mobile Services

4billionscell phonesWith SMS or Internet capabilities

Yet, no players, because it’s highly fragmented, tightly controlled by telecom providers. Can you crack the code?

Waiting for .. your killer mobile services, here.

In 2010s, as more and more data are stored in the cloud,

We expect personal, work cloud data accessible from devices via services

Cloud Enabled Hardware

Ideas Evolve

Don’t search for perfect ideas, it’s

very likely your ideas evolve as you work

with early adopters, customers

More Importantly..

Find real problems thatsomeone or business are havingGreat solutions sell, not ideas

Two Key Takeaways

when designing onlineservice for 2010s

When you start your project,

1Just focus on great experience

that is 10x better than any existing solutions

1

2In 2010s, the opportunities are

tremendous

Mobile 7 Billions

Online: 362% worldwide growth

Globalization

Social ComputingCloud Computing

So is the amount of noise

See key-takeaway #1 to make your service stands up

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