Designing Influence - Drupal Camp Alberta
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DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Designing InfluenceJess McMullinnForm User Experience
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Questions
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
What Makes a Great
Product?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
So Why Isn’t Every Product
Great?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Success is the
Not the Rule
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Latest Standish Group Chaos numbers
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DESIGN MATURITY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
UX still doesn’t guarantee success
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
WHY NOT?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
THE MARKETTHE TEAM
THE CLIENT!
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
ORGANIZATIONSCRIPPLE
PRODUCTS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
“I would rather stick a fork in my eyeball than make one more change”
FORKOFF, as in, you think during the signoff meeting:
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
The Review & Approve Cycle
CREATION &REVISION
REVIEW &APPROVE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
THE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
HUMAN RISK AVERSION
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
HUMAN BEINGS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
HOW TO DEAL WITH IT?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Ways
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
MOVE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
START WEARING A
SUIT
START WEARING A
SUIT
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Maybe you don’t like
suits
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Ummmm...That’s swell,
Jess
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
So, how do you influence outcomes?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
HUMAN BEINGS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR
HUMAN BEINGS?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
4 Keys for Influence
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
EVIDENCE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
FLUENCY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
EMPATHY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
AUTHENTICITY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
3 Elementsof
Influence
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Who Are the People?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
The Influence Process
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
The
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
What Are the Decisions?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
WHERE DO YOU NEED MORE “YES”?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
VERY NEXT DECISION
INFLUENCE?WITH WHO?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
STEPS1. COLLECT background2. CONNECT with individuals3. CARE/CONCENTRATE/CONFIRM4. CONTRIBUTE your own ideas5. CODESIGN create together6. COMMIT to specific action
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
EvidenceFluencyEmpathy
Authenticity
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Create great products &
services
Create great products &
services
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
Thank you!@jessmcmullinnForm User Experience
www.nForm.cawww.slideshare.net/jessmcmullin
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