Designing for Successful Websites - Digital Era

Designing Your Website

THINGS YOUR WEB DEVELOPER NEVER TOLD YOU!

Website Design Principles

• Design and Content• Calls to Action• On-site SEO• Code

http://hitreach.co.uk/perfect-web-page/

Design and Content

• Searchable – Findable• Goal of Website• Call To Action• Benefit to Customer

http://hitreach.co.uk/perfect-web-page/

Design and

Content1. Headline2. Navigation3. Copy/Content4. Readability

• Scannable• Fonts -

https://www.google.com/fonts5. Call to Action6. Images7. Images/Video8. Breadcrumbs9. Video10. Footer

• Decide what you want your customer to do

• Designed to trigger an interaction• Convert a user• Can be measured

1. Main Call to Action2. Social Sharing Buttons3. Secondary CTA’s4. Cross-selling and Upselling

CTAaka

Call to Action

http://hitreach.co.uk/perfect-web-page/#t2_

1. Main Call to Action2. Social Sharing Buttons3. Secondary CTA’s4. Cross-selling and

Upselling

On-Site SEO

• SEO = Search Engine Optimization• Designed to be found • Key word rich content• Communicates meaning to users• Search engines know where to find it and

what it is about

On-Site SEO

http://hitreach.co.uk/perfect-web-page/#t3_

1. Site Architecture2. URL Structure3. Title Tag4. Meta Description5. Header Tags6. Contextual Links7. Alt Tags8. Video Hosting9. Site Map

Code

http://hitreach.co.uk/perfect-web-page/#t5_

Important for RankingFast Load TimesResponsive

http://go.unl.edu/etailing

Other Online Curriculums

Direct Marketing of Food Specialty Products

http://go.unl.edu/directmarketingfood

Marketing Agritourism Online

http://go.unl.edu/agritourism

chancock1@unl.edu jjenkins2@unl.edu jnixon1@unl.edu

Connie HancockUNL Extension

Jay JenkinsUNL Extension

Jenny NixonUNL Extension