Designing for Social Impact

S T U D I O D R A D I O D U R A N S

D E S I G N H U B, T O K Y O

D - R A D . C O

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Designing for Social Impact

Introduction “Social Impact”Principles of ResearchPrinciples of Constrained ConsumersExercise 1BreakExercise 2SummaryClose

SCHEDULEDESIGNING FOR SOCIAL IMPACT

DESIGN HUB, TOKYO, 2014

WHY ARE YOU HERE?

DESIGNING FOR SOCIAL IMPACT

W H O A R E Y O U?

INTRODUCTION

DESIGNING FOR SOCIAL IMPACT

Fortune 500 corporationsnon-profit organisations

government & non-governmentalTED WEF B&MG World Bank etc

“SOCIAL IMPACT”

1,000,000,000+ phones sold

“SOCIAL IMPACT”

1,000,000,000+ phones sold

“SOCIAL IMPACT”

I S T H I S A G O O D T H I N G ?

TIMES OF CHANGE

HIGHER RISK

HIGHER RISK

CHALLENGING TOPICS

DIFFICULT TO REACH DEMOGRAPHICS

ILLITERATE AND LOW LITERATE

WAR ZONES

CHANGE AGENT / SELL OUT

consultant-as-change-agent

consultant-as-change-agent the gutter between

and corporate sell out is littered with bonus checks

and broken dreams

PART OF THE PROBLEM, NOT PART OF THE SOLUTION

“The poor are viable consumers”

“SOCIAL IMPACT”

C O N S U M P T I O N = A C C E P T A N C E

“Designing a product or service that is willingly bought by someone on $2-a-day is the

pinnacle of achievement”

“SOCIAL IMPACT”

“Illiterate consumers are like us only more so”

“SOCIAL IMPACT”

N O T D I S A D V A N T A G E D B U T S U P E R H U M A N

“The poor can least afford poor design”

“SOCIAL IMPACT”

“our moral character dwindles as our instruments get smaller”

“SOCIAL IMPACT”

WINNERS & LOSERS

Reflections on Google GlassH A N D O U T

50 Questions for Little SisterH A N D O U T

“our moral character dwindles as our instruments get smaller”

“SOCIAL IMPACT”

T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0

Designing for Anti-Social Impact

“SOCIAL IMPACT”

Designing for Anti-Social Impact

“SOCIAL IMPACT”

“the work you turn down, the money you leave on the table will

shape you more than what you accept”

“SOCIAL IMPACT”

PRINCIPLES OF RESEARCH

DESIGNING FOR SOCIAL IMPACT

T H E T W E L V E

1. PARTICIPANTS FIRSTPRINCIPLES OF RESEARCH

Participants 1st >> Team 2nd >> Client 3rd

2. SURFACE AREAPRINCIPLES OF RESEARCH

3. ALWAYS WORK WITH A LOCAL CREWPRINCIPLES OF RESEARCH

TOUR BUS ETHNOGRAPHYDESIGNING FOR SOCIAL IMPACT

4. STAY LOCALPRINCIPLES OF RESEARCH

TEHRAN

RIYADH

LAGOS

KIGALI

ADDIS

CAIRO

BERLIN

MILAN SAN FRANCISCO

LOS ANGELES

CLEVELAND

NEW YORK

NEW ORLEANSTOKYO

KYOTO

SYDNEY

DELHI

MUMBAI

AHMADABAD

KABUL BEJING

SEOUL

SHANGHAI

SINGAPORE

MEDANBANGKOK

RIO DE JANEIRO

SAO PAULOACCRA KAMPALA

POPUP STUDIOS

POPUP STUDIOSPRINCIPLES OF RESEARCH

POPUP STUDIOSPRINCIPLES OF RESEARCH

“a live/work space that supports immersive team work towards a

shared goal”

POPUP STUDIOSPRINCIPLES OF RESEARCH

POPUP STUDIOSPRINCIPLES OF RESEARCH

5. UPSIDE DOWNPRINCIPLES OF RESEARCH

6. FULL CIRCLEPRINCIPLES OF RESEARCH

v

7. CLOSE THE DISTANCEPRINCIPLES OF RESEARCH

8. POWER RELATIONSHIPPRINCIPLES OF RESEARCH

9. EMPATHIC ACTIVITIESPRINCIPLES OF RESEARCH

10. CREATE CONDUCIVE MOMENTSPRINCIPLES OF RESEARCH

THIS IS A GUNO N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T

11.

12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVEPRINCIPLES OF RESEARCH

TWELVE PRINCIPLES FOR RESEARCHDESIGNING FOR SOCIAL IMPACT

DESIGN HUB, TOKYO, 2014

Participants 1stAlways work with a local crewStay localTurn the rules upside downGo full circleAn optimal surface area

Close the distanceUnderstand power relationshipsEmpathic activitiesCreate conducive momentsYou carry a weaponThe learning curve

SUMMARY

DESIGNING FOR SOCIAL IMPACT

STUDIO D RADIODURANS

STAY CURIOUSTRAVEL INTERESTING