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Design through empathy
OCTOBER 2015 – STEFAN IVANOV
diving into the users’ context
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Stefan Ivanov Sr. UX Architect at
Local leader of
Course instructor of Crash course in
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Crash course in UX
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EmpathySympath
y Compassion
Empathy
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EmpathySympath
y Compassion
Empathy
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EmpathyTo understand how another person thinks, reasons, what their guiding principles are and how they react to different situations.
Understand your users to support them better!
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Listening Shut your mouth Shut your critical brain Absorb, understand, take the perspective
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…at the end you will have enough understanding to create accurate personas and user scenarios
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Sieving the sand Leave some time to pass Listen again Similarities, differences, patterns
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…at the end you will be able to properly prioritize and outline the terminology – critical for UI
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Applying it To anything In prototyping Through participatory design In validation by experts or users
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…at the end you may create your own set of guidelines to drive the creation of prototypes
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…and if you work in a team have your prototypes reviewed by a colleague guided by a similar KPI list
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Ideas & PeopleIdeas Think Create Validate
Listen Deepen Apply
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YOUR TURNQ&A
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