Design Strategy: How information Can Drive Your Designs Decisions To Success

Design StrategyHow Information Can Drive Your

Design Decisions To Success

SARA CANNON HTTP://RAN.GE

Sara Cannon

@saracannon slideshare.net/saracannon

“Information and iteration are the

keys to a successful design”

– ERIKA HALL

Research

Creativity thrives within

processes

Design Process

DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &

SUPPORT

Design Process

DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &

SUPPORT

Discovery

“The goal of a designer is to listen, observe, understand,

sympathize, empathize, synthesize, and glean insights

that enable him or her to make the invisible visible.”

– HILLMAN CURTIS

Discovery2. CLIENT RESEARCH INTERVIEWS

4. BRAND STORY ANALYSIS

5. DEFINED PROJECT & SITE GOALS

6. SITEMAP & STRUCTURE

3. USER ARCHETYPES

1. INFO COLLECTION

Info Collection

1

Info CollectionACCESS TO CURRENT SITE ANALYTICS

BRAND GUIDELINES

USER SURVEYS

STRATEGIC VISION

DONATION FINANCIAL REPORTS

ACCESS / PASSWORDS

INFO ABOUT EXISTING INTERNAL PROCESSES

1

Client Interviews

2

BACKGROUND

2 Client Interviews

BUSINESS

AUDIENCE

INFORMATION ARCITECTURE

BRANDING

Could you give us a brief background of your company and your vision for the future?

What is the biggest value you provide to your customers?

Are you planning on expanding your business? If so, how?

Why are you building or rebuilding a website?

Background:

Value:

Expansion:

Reasoning:

BACKGROUND

2 Client Interviews

What are some of your business goals? How do you see those goals relating to your site?

What are your or your user’s frustrations with your site?

Is there anything in particular, beyond design, that you like about your competitor’s sites?

Pinpoint important items from the scope and ask about how these relate to their business. (newsletters, txt)

Goals:

Frustration:

Competitors:

BUSINESS

Extras Strategy:

Client Interviews2

Who is your audience and do they all interact online?

What do your users need to achieve and/or hope to achieve by using your site? What are their top goals?

Is there a type of user you’d like to reach with your business but haven’t been able to do so yet?

Have you conducted any interviews, gathered site analytics, or sent our surveys to your audience?

Existing Audience:

Audience Goals:

Ideal Audience:

AUDIENCE

Audience Research

Client Interviews2

What are the least and most popular pages?

What pages bring you the most income?

What pages would you’d like to grow or focus user attention on?

Please describe your ideal workflow for users - how do you want your users to interact with the site?

Popularity:

Importance:

Growth:

INFORMATION ARCITECTURE

Workflow:

Client Interviews2

Name some adjectives that describe how people view your brand (be honest)

Now name some adjectives that describe how you want your brand to be viewed as.

What is your mission statement?

Do you feel like your brand helps this mission?

Tone:

Mission:

Client Interviews2

BRANDING

Client InterviewsDELIVERABLE: RESEARCH INTERVIEW REPORT

2

Opportunities for Improvement

Site Goals

Measurable Success

Discovery2. CLIENT RESEARCH INTERVIEWS

5. DEFINED PROJECT & SITE GOALS

6. SITEMAP & STRUCTURE

1. INFO COLLECTION

4. BRAND STORY ANALYSIS

3. USER ARCHETYPES

User Archetypes

3

Discovery2. CLIENT RESEARCH INTERVIEWS

5. DEFINED PROJECT & SITE GOALS

6. SITEMAP & STRUCTURE

1. INFO COLLECTION

4. BRAND STORY ANALYSIS

3. USER ARCHETYPES

Brand Story Analysis

4

Brand Story Analysis4

Discovery2. CLIENT RESEARCH INTERVIEWS

5. DEFINED PROJECT & SITE GOALS

6. SITEMAP & STRUCTURE

1. INFO COLLECTION

4. BRAND STORY ANALYSIS

3. USER ARCHETYPES

Defined Project & Site Goals

5

Discovery2. CLIENT RESEARCH INTERVIEWS

5. DEFINED PROJECT & SITE GOALS

6. SITEMAP & STRUCTURE

1. INFO COLLECTION

4. BRAND STORY ANALYSIS

3. USER ARCHETYPES

Sitemap & Structure

6

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Design Process

DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &

SUPPORT

Work with not against

limitations

Design2. MOODBOARD

4. MOBILE COMPS

5. DESKTOP COMPS

3. STYLE TILE

1. WIREFRAMES

Wireframes

1

Mood Board

2

Style Tile

3

Mobile Comps

4

Desktop Comps

5

putting it all together

Design Process

DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &

SUPPORT

Design is a Process

Creativity thrives within

processes

Sara Cannon

@saracannon slideshare.net/saracannon