through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
sounds interesting
IT’S BEEN APPLIED IN DIFFERENT CONTEXTS AND COMPANIES
1Idea
2Build
3 Launch
4Learn
1Idea
2Build
3 Launch
4Learn
HOW?
GET A TEAMno more than 7 people
GET A TEAMno more than 7 people get a room too (with a whiteboard)
👑
NO TECHNOLOGY*Post-it, paper and whiteboards only.
*except on day 4
NO OTHER WORK
📅
DEFINE A LONG-TERM GOALE.g. I’d like to be like Beyoncé
MAKE A MAP
This will be a simple diagram with around 5-15 steps.
PICK A TARGET
Choose a customer type and a focus on the map.
• Talk with the experts
TALK WITH EXPERTS
#PICOFTHEDAY#
EVERYONE CAN SKETCHUgly is ok
GROUP BRAINSTORM DOESN’T WORK SO BETTER SKETCH ALONE
STORYBOARD
a prototype in JUST ONE DAY?
This looks legit to me!
If your product is on a screen, try tools like Keynote or PowerPoint and InVision or Marvel.
If it’s on paper, design it with Keynote, PowerPoint, or Word.
If it’s a service, use your sprint team as actors.
If it’s a physical space, modify an existing space.
If it’s an object, modify an existing object, 3D print a prototype, or prototype the marketing.