Design Guidelines for Posters, Fixed Elements · Fixed Elements The style-defining elements of KSB posters are the large image with the “wave” and the two-tone heading. Both provide
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Brevivoltum amconse quoraltem nulputiate feum ventispe sum
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
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Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum
Feum ea amconse quoraltem nulputiate ventispe sum
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivoltum ea amconse quoraltem nulputiate feum ventispe sum
Produktname Produktname
Produktname
Produktname
Produktname
Produktname
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
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© K
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Design Guidelines for Posters,
Fixed Elements
The style-defining elements of KSB posters are the large image with the “wave” and the two-tone
heading. Both provide the KSB brand with a distinct, professional public image. Posters are available in
the A3, A2, A1 and A0 sizes, in either portrait or landscape formats (A + B). All graphic elements are pro-
portionally enlarged/reduced in size.
Format adaptations
As well as standard sizes for posters, there is a series of
intermediate formats. A new format will be created on
the basis of one of the standard ones. The KSB logo will
be scaled up or down proportionally and will define the
minimum area of the wave width. The “wave” itself
must not be changed. The image can be enlarged or
shrunk at the top or on the right/left. The texts are also
defined by the standard formats.
1 Main image
A core element of any poster is a large image. Depen-
ding on the medium and the promotional aim, the
image can show one or more products or other eye-
catching motif. See also the KSB photo style guidelines.
The “wave” style element provides the layout with an
easily recognisable formal style and ensures that the
KSB brand stands out from the competition.
2 Logo
The logo is placed bottom right and is two-tone in all
posters.
3 Text
The heading is positioned below the image. The space
between the KSB logo and the image is always white.
The heading is 80 percent black with orange accentua-
tions. These may be placed at the start, in the middle or
at the end of the sentence. For two-line headings, the
orange accentuations should, if possible, be used on one
line only.
4 Brand claim plus products and services
The brand claim (“Our technology. Your Success.”) and
the line summarising the range of products and services
(Pumps, Valves, Service) beneath it have a fixed place at
the bottom left. The text is 100 percent black; the arrow
is KSB blue.
On KSB Service posters, the KSB SupremeServ logo
appears in place of the brand claim.
The brand claim does not appear on posters of KSB
subsidiaries with their own corporate brand.
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Brevivoltum amconse quoraltem nulputiate feum ventispe sum
Nem! Tesared per tincellera eta conum
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Amconse brevivoltum quoraltem nulputiate feum ventispe sum
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Nem! Tesared per tincellera eta conum
Brevivoltum am conse quoraltem nulputiate feum ventispe sum
CERT
CERT
Einsatzgebiete:
■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur optatiasim
■n Verumquam, que repe conet acepro offictur audit con rem iliquameni
■n Dolut ut volorit explam facersp eruptatur ent apic
Mehr Informationen: www.ksb.com/produkte
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivoltum quoraltem feum sum
Einsatzgebiete:
■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur, optatiasim
■n Verumquam, que repe conet acepro offic-tur audit con rem iliquameni
■n Dolut ut volorit explam facersp eruptatur
Mehr Informationen: www.ksb.com/produkte
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
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© K
SB S
E &
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. K
GaA
/ La
st u
pd
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Design Guidelines for Posters,
Optional Elements
If necessary, additional elements can be incorporated
into the layout.
1 Teasers
Depending on the motif and other elements, a teaser
can be placed right or left on the bleed. Teasers are
either grey or orange and the text is always white.
The height and width of the teaser are variable and
adapted to fit the contents.
2 Inset photo
Inset photos (e.g. sectional drawings) are placed in the
top left as high as possible. The image motif defines the
amount of free space. The isolated photo objects are
placed on grey (like the background) and have a white
border.
3 Inset box with text
The inset box includes additional information and, if
required, the reference to the web site. The box is white
with 90 percent transparency and is placed in the left
image area. Its width and height can vary with the
amount of text.
4 Labels
A label or award can be included if required. The size
should be as small as possible, but easily readable.
5 QR code
A QR code can be positioned variably, depending on
the motif and other elements. A QR code should only be
used if it provides genuine added value. The content to
which it refers must be accessible in the long term and it
must be optimised for mobile devices (smartphones or
tablet PCs). The content to which the link refers must
also be explained next to or below the QR code. A
quick link (short URL) must be stored in the QR code.
6 Product logo
A product logo is placed at the bottom left of the
image. The image size of the product logo in relation
to the KSB logo is specified in the Product Logos
section of the KSB Corporate Design Manual.
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Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum
Product name Product name Product name
Product name
Product name
Product name
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum
NUCA-A 320
Type IV-190
NUCA-B NUCA-A 320
Type IV-130
NUCA-FNUCA-S
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum
KIT 1 – Seal- O-ring (412)- Joint ring (411)- Lip seal (421)- Profile joint (410) or
round cord (99-6)- Mechanical seal (433)- Circlip (932)- Disc (550)- Taper lock ring (515)
KIT 2 – Bearing assembly- Kit 1 – Seals (01-26)- Rolling element bearing (320, 321, 322)- Lip seal (421)- Ring (500)- Impeller hub cap (260)- Disc (550)- Key (940)- Lockwasher (931)- Circlip (932)- Impeller screw (906)- Bolts/screws (901, 902, 914, 920)- Screw plugs (903)
Kit 3 – Impeller- Kit 2 – Bearing assembly (01-26)- Axial propeller (23-9)- Impeller (230)- Casing wear ring (502)- Wear plate (135)- Bolts/screws (wear plate) (914)
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
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© K
SB S
E &
Co
. K
GaA
/ La
st u
pd
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ob
er 2
018
Design Guidelines for Posters,
Optional Elements
If necessary, additional elements can be
incorporated into the layout.
1 Product name
The product name is usually positioned on the right
below the product. In some cases, the product name
can be centred beneath the product image for aesthetic
reasons. It is 80 percent black. If the background is dark,
white can be selected as the font colour
2 Several product images
If a poster includes several product images, these are
placed on a grey background (20 percent black) as
isolated photo objects. White lines are used as borders.
The images should be evenly distributed, using as few
different rectangles as possible.
3 Legend text
Posters with sectional drawings often have legend texts.
Depending on the space, these are placed next to the
drawing and are 100 percent black.
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