Design for the Rudes: The Value of Design Principles

YOU KNOW IT WORKS WHEN SNARKY BECOMES DELIGHTFUL.

Jeff

Name: Jeff

Occupation: Software Architect

Experience: 12 Years

Username: SarcasmOMatic

Hobbies: foosball, coding, annoying coworkers

… you’re here!

MEETING PRODUCT REQUIREMENTS ≠ MEETING USER EXPECTATIONS.

IT NEEDS TO MATTER TO SOMEONE.

USER EXPERIENCE TEAM

Product Design User Interface UX Research Content Design

QUALITY

EXPERIENCE DESIGNERS FOCUS ON QUALITY PRODUCTS AND SERVICES.

CHOOSE MEANINGFUL, MEASUREABLE WORDS.

Accessible Desirable Gets in the way Patronizing Stressful

Appealing Easy to use Hard to use Personal Time-consuming

Attractive Efficient High quality Predictable Time-saving

Busy Empowering Inconsistent Relevant Too technical

Collaborative Exciting Intimidating Reliable Trustworthy

Complex Familiar Inviting Rigid Uncontrollable

Comprehensive Fast Motivating Simple Unconventional

Confusing Flexible Not Valuable Slow Unpredictable

Connected Fresh Organized Sophisticated Usable

Customizable Fun Overwhelming Straightforward Valuable

“PLEASE SELECT 5 WORDS FROM THE FOLLOWING LIST THAT BEST DESCRIBES YOUR EXPERIENCE WITH _____. EXPLAIN…”

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Accessible Desirable Gets in the way Patronizing Stressful

Appealing Easy to use Hard to use Personal Time-consuming

Attractive Efficient High quality Predictable Time-saving

Busy Empowering Inconsistent Relevant Too technical

Collaborative Exciting Intimidating Reliable Trustworthy

Complex Familiar Inviting Rigid Uncontrollable

Comprehensive Fast Motivating Simple Unconventional

Confusing Flexible Not Valuable Slow Unpredictable

Connected Fresh Organized Sophisticated Usable

Customizable Fun Overwhelming Straightforward Valuable

“PLEASE SELECT 5 WORDS FROM THE FOLLOWING LIST THAT BEST DESCRIBES YOUR EXPERIENCE WITH _____. EXPLAIN…”

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IAS ♥ CARD SORTS.

Reliable Useful Delightful Engaging Simple

Credible Comprehensive Appealing Collaborative Accessible

Empowering Customizable Attractive Connected Easy to Use

Fast Flexible Beautiful Engaging Efficient

Motivating Relevant Delightful Inviting Familiar

Reliable Sophisticated Desirable Open Fast

Stable Useful Exciting Personable Findable

Trustworthy Valuable Fresh Social Organized

Fun Predictable

High Quality Simple

Innovative Straightforward

Unconventional Time Saving

Universal

Usable

SUCCESS IS WORKING AS A TEAM.

ENGAGING

RELIABLE

SIMPLE

START WITH INFORMAL, THEN GET FORMAL.

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UX TEAM REVIEW FORM

“IT IS MUCH SIMPLER, BUT IT’S NOT THE SIMPLEST THING I’VE EVER USED.”

COMPLEXITY HAS A PLACE, BUT EASY ALWAYS WINS.

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DEVELOPMENT TEAM EVALUATION FORM

“WHAT WOULD IT TAKE TO MAKE THIS PRODUCT SIMPLER?”

test participant

DEFINE THE DAMN THING ;)

Our products are easy to use. Our designs enable success without training.

SIMPLE FOR A STUDENT?

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Take a Test

Get Test

Answer Questions

Hand in

SIMPLE FOR A COLLEGE DEAN?

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Assess a Program

Select Goals Find

Courses

Contact Teachers

Request Examples

Review Work Reduce

Samples

Find/Build Rubric

Assign Evaluators

Evaluate Samples

Review Results

Assess a Program

Select Goals Find

Courses

Contact Teachers

Request Examples

Review Work

Reduce Samples

Find/Build Rubric

Assign Evaluators

Evaluate Samples

Review Results

Take a Test

Get Test

Answer Questions Hand in

Our products are easy to use.

Our designs enable success without training.

SIMPLE?

WHAT MAKES IT POWERFUL IS MAKING IT PERSONAL.

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Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles! Be accountable to your design principles!

Be accountable to your design principles!

Our products are credible. Our designs are consistent and error free. Our system is stable and fast.

*This org chart is simplified and is not a comprehensive representation

*This org chart is simplified and is not a comprehensive representation

*This org chart is simplified and is not a comprehensive representation

MEASURE THE DESIGN AND COMPARE TO YOUR GOALS.

MEASURE PRINCIPLES AGAINST TARGET PERSONAS.

DATA DRIVEN DESIGN MEANS TRACKING QUALITY OVER TIME.

PRODUCT EVALUATION ROLL UP

IT STARTED BECAUSE IT MATTERED TO SOMEONE.

IT GREW BECAUSE IT MATTERED TO THE TEAM.

IT SUCCEEDS BECAUSE IT MATTERS TO EVERYONE.

CULTURAL SHIFT JUST HAPPENS.

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JoAnna Hunt @johunt0311

Rob Fay @robfay

LET’S HAVE A DRINK… LATER J

CHOOSE MEANINGFUL WORDS

INTEGRATE INTO DAILY LIFE

SET GOALS

EVALUATE, EVALUATE, EVALUATE

MEASURE PROGRESS