Design Council Sounding Board - digital provocation
Post on 22-May-2015
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Being connectedDesign Council Sounding Board
19 May 2014William Perrin – a personal view
@willperrin
http://talkaboutlocal.org.uk/stronger-digital-leadership-required-arts-reap-full-value-digital-revolution-evolution/
All expenditure on computer games £2.2 billion
Paid content downloaded to games consoles - £1.17 billion up 17%
West End Theatre receipts - £529 million
UK Box office receipts 2012 - £1.1 billion
DVDS £1.4 billion
Digital Album sales £233 million, all album sales £772m
Total video sales £2.06 billion
http://www.theguardian.com/media/2014/jan/01/uk-entertainment-spending-film-music-streaminghttp://www.bfi.org.uk/news-opinion/news-bfi/announcements/bfi-stats-yearbook-shows-uk-film-excelled-2012
Vast consumer appetite for purely digital products and services with no tangible formIndicates huge utility derived by people from digital attributesDigital products still infra dig. For UK mainstream media commentators. Despite the numbers
Objects with terrible physical design but sublime digital design
Objects with sublime physical design but terrible digital design
Objects that seemed previously to be innately, definitively physical where digital connectivity now adding massive utility for the customer
Sony PRS 500 – early ebook reader2006, launched in UK 2008Nice physical design, leather case etcBut no digital design to back it upSoftware buggyAnd, most importantly few books worth having
Original Kindle2007
UglyBezos kept telling designers to make it like his BlackberryBut sublime digital utility and design overcame hideous physical product design
Beo6 remote control
‘Your Beo6 remote control is like your house key. Your key is cut just for your front door, and suits its purpose exactly. It works as an extension of your hand; not something you have to think about.
‘Your unique Beo6 unlocks exactly your mix of audio and video equipment, whether it is a single BeoVision 7 or a full link system. The same Beo6 can be as simple as you want and as flexible as you need.
£600
Support ecosystem for Beo6
A man and a van has to come to your house just to add a DVD playerHierarchical, B&O in charge, assumes customer is stupid/incapable. Design arrogance out of kilter with modern digital times
User in chargeSelf serviceConnected – database totally up to the minuteSupport forum – assumes users will want to help each otherLoyal followingBut product itself being superceded by phone appshttps://setup.myharmony.com/
View from house in rural OxfordshireRemoteQuietStunning sceneryLovely garden for the kids, safe place for children to playRemote location – no DSL so satellite broadband which is slow
“Your kids will just come to know this as the house with
the shit internet”
…as they grow up
http://daddystractor.com/
Modern contractor’s tractor will have several screens
Tractors one of many objects being transformed by connections to networks and control devices
Big data now becoming an issue for arable and dairy farmers
Huge and valuable new class of services that are innately digital with little or no physical manifestion
Increasingly utility of objects arises from their ability to connect to networks
Bad physical design can be outweighed by brilliant digital design
Objects previously unconnected to networks are starting to get connected
But often do so in a clunky way with poor design
Can give rise to whole new range of issues
Digital capability will be key differentiator of future products and services
Do you think your company, your organisation, your sector has the right digital leadership?
How are digital issues affecting your business, products, services, customers
Do your boards have the digital people?
Do your executive teams have digital makers and doers
Where would you go for help if your clients suddenly wanted a strong digital component to their products or services?
How do you recruit digital talent?
How can design be put at the core of digital products and services?
What can the Design Council do to help?
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