Transcript
Host:David LewisCEO & FounderDemandGen International, Inc.
Guests:Ran GishriVP of MarketingLeadspace
Amnon MishorFounder and VP ProductsLeadspace
THE NEXT BIG THING… LEADSPACE: THE LEAD SOURCING REVOLUTION!
About Us
• Founded by former army intelligence officers
• Experts in analysis of big unstructured data
• Funding from top-tier VC firms
• Offices in CA and Israel
Select Customers
Finding “The One” (And Then Many More Like It)
o Information in lead databases is inaccurateo Many of the leads are simply irrelevanto And how do you find good new ones?…
Marketing Automation & CRM
Ideal Buyer Targeting
The Social WebOnline Contact
Databases
Our Social Lead Targeting Engine: Quality + Relevancy
End-to-End Solution for All Lead Data Needs
Inbound Outbound
Mar
ketin
gSa
les
Real-time lead enrichment,Targeted nurturing
Targeted lists on-demand,Social engagement
Account prospecting,sales intelligence
Lead intelligence& expansion
Ideal Customer Analytics
Using Leadspace in Marketing and Sales
Analyze Customers to Model
Ideal Buyer Profile
Generate Lists, Enhance Leads,
Prospect
Measure Results and Tune Ideal
Buyer Profile
2
31
x2 Response Rate
x3 Conversion Rate
x2 Velocity
The Business Value of Great Lead Quality
Propensity Model25% optimization
Lead Segmentation
70% match rate
Social Validation
92% accuracy
Auto-Qualification and Segmentation Drive Conversion Rates for Marketo Users
Leads come in from the website or a list upload
Name, Email, Company, …
Basic lead information is instantly sent to Leadspace
Company relevancy rank Individual relevancy rank Enriched company data – employees, revenue, … Enriched individual data – email, phone, job
functions, tools, social profile, …
Leadspace returns relevancy rank and enriched data for engagement and segmentation
1.
2.
3.
Event/program leadsWeb form
Qualified?
DEMO
Confidential
Ideal Buyer Profile Analytics
On-Demand Account Prospecting
Live cross-verified lead data “Pandora-like” feedback
Relevant professional activities
True role and job functions
Accurate company data
Social profilesCross-verified contact information
Confidential
Targeted Lists
Profile based targeting on-demand
Fresh, accurate and segmented lead data
Unique company indicators
Supports CRM dupe check
Intelligent “Quality vs Quantity” trade-off
Easy export to CRM
Confidential
Leadspace Salesforce Panel
Confidential 14
Lead Analytics
Group Number of leads in group
THANK YOU!
WWW.LEADSPACE.COM
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