DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Introducing DEMA 30 March 2010

Assembly Rooms

Welcome and Introduction

Alan M Johnston Chair Destination Edinburgh Marketing Alliance Ltd (DEMA)

•   Who we are •   What DEMA is - our vision and ambition •   Working together (what we can do for you and you for DEMA)

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Alan M Johnston - Chair Derek McCulloch – Partner –Gillespie Macandrew LLP

Graham Birse, Deputy Chief Executive of

Edinburgh Chamber of Commerce

Cllr Tom Buchanan – Convenor of the Economic Development

Committee – The City of Edinburgh Council

Professor George Stonehouse – Edinburgh

Napier University

Kenneth Wardrop – Chief Executive DEMA

Professor Steven Hillier – University of

Edinburgh

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Kenneth Wardrop Chief Executive

Destination Edinburgh Marketing Alliance Ltd (DEMA)

•   Why DEMA came into being •   How we are constituted •   What we are working on

•   leadership •   co-ordination of activity •   global profile raising

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Destination Edinburgh Marketing Alliance Ltd (DEMA)

cross selling between visit, invest, live, work & study •   alignment •   coherent and consistent messaging

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Driving forward the Edinburgh Inspiring Capital (city region) Brand:

•   brand ubiquity and equity •   perception and reputation management •   amplifying the positive messages

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Our main areas of activity: •   knowing our customers •   digital marketing •   media messaging •   campaign co-ordination •   partner engagement •   measuring value add

Raising Edinburgh’s profile globally (1):

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Raising Edinburgh’s profile globally (2):

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Raising Edinburgh’s profile globally (3): Edinburgh Sparkles 2009

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Media Campaigning and Features plan across the UK & Internationally Summer 2010, Sparkles 2010, January to March 2011 Higher Education & DEMA Joint promotion action plan ( February 2011) Emirates 7 Rugby (May 2010) Edinburgh Festivals Showcase (London May 2010)

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Question & Answer session