Transcript
reframe
point of view
a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
all kinds of dirty, one kind of clean
squeaky green
expose new opportunities by looking at things differently
guide innovation efforts
make sure we’ve identified something worth working on
point of view: why?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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point of view: components
user be specific
need use verbs
insight observation + interpretation
user mothers with babies in rural areas
need to give their babies a chance to survive
insight bring warmth to the babies/mothers
point of view: components
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 1: saturate
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saturationspace
understand the experience share stories
identify user, reveal the needs, articulate insights grouping : empathy maps
reframe the problem into a new point of view
part 1: saturate methods
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
understand the experience 15 min share stories
identify user, reveal the needs, articulate insights 15 min empathy maps: grouping
reframe the problem into a new point of view
part 1: saturate timing
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 2: synthesize
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has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
POV Example:User – be specific.Need – use a verb.Insight – include something unexpected/a surprise.
A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for herimperfections are visual indicators of purity
short
specific
sexy
point of view: tips
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
synthesize: how?
identify patterns
isolate outliers
create composites
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
POV Example:User – be specific.Need – use a verb.Insight – include something unexpected / a surprise.
A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity.
Recommended timing:Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min)Share and compare (5 min)Construct POV as a group (10 min)
Classroom examples after share out:-homeless, or those in jail
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