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www.sponsorenergy.com

1. Expanding customer base, recurring revenues 2. Unique model profit-shares with charities 3. Technology that shapes energy behavior

A SOCIALLY CONSCIOUS ENERGY BROKER

PROBLEMWe are energy hogs.

The only way to save $ is to use less, or pay less.

COMMODITY:We sell electricity and

natural gas in deregulated markets,

helping clients pay less

OUR SOLUTION

TECHNOLOGY:Software platform that

monitors & shapes energy behaviour,

helping clients use less

1 2

CHANGE THE WORLD!

Simple Business model profit shares with charities on every kWh of electricity and GJ of natural gas consumed by our clients

3 COMMUNITY:

COMMODITYWe sell electricity and natural gas to

socially conscious consumers

BBB Sums up the Power of Good

Just Energy : 3.6 Billion annual revenue

COMPETITION

We sell the same commodity, but we do it differently...

“pushy sales-people”“market manipulation”

“non-existent customer service”

“no incentive to promote energy reduction”

A UNIQUE SALES FORCE• Charities as affiliate

marketing agents• 50% of margin per kWh

and GJ goes to charity of the customer choice

• Charity partners benefit from recurring revenues & market to their donors

SOCIAL MEDIA GOLD

www.sponsorenergy.com

Each new client is a story to share

Charity partners have millions of followers via Linkedin, FB, Twitter

IS IT WORKING?

ASK OUR CLIENTS

SIMPLY MAKING A PROCUREMENT DECISION

Ronald McDonald House: Savings of $40,000 (plus $6500 in donations) – just by making the switchPredator Oil: 200+ facilities, saved 30% in one month – that is over $160,000 annualized

AND THEY ARE SAVING $

RAPID EXPANSION

2. BC Launch: June 1, 20153. California Launch: Fall 20154. Texas, Oregon & Montana: 2016-17

1. Alberta success:• Formalized partnerships with the largest

producers, clients in all categories, revenues, charity network locked up

THE TECHNOLOGYa software platform that addicts people

to using less energy in commercial buildings

MEC, City of Surrey, Colliers & others

NEST for Commercial Buildings

Public-Facing Energy Monitor - collects, analyzes, visualizes energy and water data real time

Ties in to existing Building Systems/ Lighting/ HVAC

SaaS revenue – interactive behaviour engagement and gaming systems for mobile, tablet and lobby display

“BOB” – Building Operations Board

annum.

Energy Savings is Big $$REDUCTION IS BIG $

• Lifetime Commodity Revenue = $160,000

4.6 million such buildings in North America ...

• $6.9M spend on energy

• Lifetime Tech Revenue = $1M

TechnologyCommodity

We make more $ helping our clients use LESS energy than we do selling the energy!

A BIGGER OPPORTUNITY

No other players in our space

NOBODY IN THE SPACE

GAMIFICATION OF ENERGY

OUR TEAMAmazing.

Carolyn Martin,

CEO: VP BD / CEO Renewable Energy Alliance; 20+ years energy/tech

Sander Steer, CTO: Former Senior Director @ Shaw Communications; 20+ years energy/utilitiesKelly Gunsch, COO:Former VP @ AESO, Former VP @ Transalta

Jim Goldmann,VP/CDO Alliance Pipeline, VP Ops Ontario Hydro Energy

David Horsley, Energy Analyst: Masters of Science -Sustainable Energy Development

Dan Brownsberger,Community Manager: Former Director EnproThomas Janacek,

Technical Analyst:Masters Eng/ Nuclear Physics, ZiCorp

Janelle Jenkinson, Controller: Chartered Accountant, 10+ years, E&Y

OUR TEAM

Junaid Qurashi:CEO SSRJ Energy

Russ Harris: Former Senior VP Operations, Echelon Corp.

• Echelon’s technology platform is embedded in more than 100 million devices, 35 million homes, and 300,000 buildings worldwide.

• Board Member: Green Learning Institute, M Design Architects

• MBA, Santa Clara University (2001-2003)

• GBS- Stanford Graduate School of Business

CALIFORNIA TEAM

Jeff Curran,Former VP, TransAlta, VP Accounting, PennWest

Andreas Souvaliotis, Former CEO Green Rewards (Sold to AirMiles)

Brad Krizan, VP MacBain Properties Ltd

Gena Rotstein, CEO Place2Give, Dexterity Consulting

Ryan Williams, Former Director, Commercial Development at Enmax

Lee Lodge,VP and CFO Rocky Mountain Power

Tim Richter, CEO of Canadian Alliance to End Homelessness

Michael Ede, Canadian Advanced Technology Association

BOARD & ADVISORS

THE OPPORTUNITYSeeking investment to fuel growth

Generating recurring revenue today with multi-year contracts in place with credit worthy customers

REVENUES

$140 M recurring revenue by year 5($53 M based on AB & BC commodity alone)

2015 2016 2017 2018 2019$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

SPONSOR ENERGY GROSS MARGINS BY BUSINESS UNIT

COMMODITY PM & EE LobbyBoB TOTAL

Units Consumption

(kWh)

Margin($/kWh)

Uptake Rate*

Admin/mo ($)

Annual Revenue

Community Benefit

Residential

153,500 (households)

793,000,000 0.01 100% 2.5 $12.5M $6.25M

Business 40,000 2,541,000,000

0.005 100% N/A $12.7M $6.35M

TOTAL $25.2M

$12.6MUnits Consumptio

n(therms)

Margin($/

therm**)

Uptake Rate

Admin/mo($)

AnnualRevenue

Community Benefit

Residential

153,500(households)

64,000,000 0.06 50% N/A $1.9M $0.96M

Business 40,000 73,000,000 0.06 50% N/A $2.2M $1.1MTOTAL $4.1M $2.05M

Electricity

Natural Gas

**1 therm = 100,000Btu

$30 M annual revenue in 1 county alone SANTA BARBARA

OPPORTUNITYSeeking $1 million Post-Seed now:

• Sales & marketing, continued expansion, • British Columbia Sales Team• lobbyBOB Pilot Projects deployment

5 Million A Round:• California expansion• Texas, Oregon, Montana launch• Billing and energy management system• Call centre & IT scale up• Hedging contracts for gas & electricity

Carolyn Martin, CEO

cmartin@sponsorenergy.com

thanks.

Recent Acquisitions• 43 Power and Utility acquisitions in North America last year, with 22 deals over $50

million US (reported by PwC)• Industry Multiplier for Utilities Sector ranges from 9-21 depending on EV ratio used• Just Energy

– Acquired Universal Energy for $330 mil in 2009– Acquired Hudson Energy for $300 mil in 2010– Acquired Fulcrum Energy Holdings for $100 mil in 2011– Recently received investments of over $4 mil from investors Jim Pattison and Ron Joyce

• Direct Energy– Acquired Gateway Energy for $90 mil, First Choice Power for $270 mil in 2011– Acquired Bounce Energy for $46 mil in 2013

• Planet Energy– Energy Retailer founded in 2006 in Ontario– Sold in 2013 to two private investors (Nino Silvestri and Stephen Plummer)

• AltaLink– Calgary-based utility company acquired in 2014 by Berkshire Hathaway Energy Co. for $3.2 billion

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