#deathofadland: 5 Insights Reshaping The Way Marketers Think

#deathofadland

R.I.P.ADLand

5 INSIGHTS RESHAPING THE WAY MARKETERS

THINK

Is AdLand Dying?

You are already part of a discussion of tremendous signi�cance.

�e following dialogue proposes 5 insights that are driving this shift in thinking.

But the discussion is far from over. So join in and share your views on LinkedIn Today in the Social Media channel.

Also, you may hashtag articles or tweets with #deathofadland to contribute to a growing collective of related media.

core provocation

are brands:incidental to life ~or~a big part of our lives?

let’s examine brand equity

what’s the di�erence between:brand noise~and~the brands we love and follow?

yesterday:brands beat their chest.

today:people ignore the noise.

1 2 3 4 5

people* talk about themselves.

brands* talked about themselves.

traditionally:today:

look at me!look at me!

*gap*

1 2 3 4 5

yesterday: an audience was a group. today:

brands can know their audience.

1 2 3 4 5

(female, age 25-35)

(vera, 23, singapore, loves sports)

what was once a challenge{how do brands reach people?}

is now an opportunity.

i know who you are.i know what you like.i speak your language.

1 2 3 4 5(brand)

so, everything you learn from your audience can be used in your customer experiences.

real dialogue is never one-sided.

{

1 2 3 4 5

conclusion:the old agency formulano longer holds water…

the good news:we now have a new arena.

i want to tell you something.

i want to talk about something.

place to play.

brand person

*social*

*

the second-to-last-slide:so the question stands…

are brands:incidental to life -or-a big part of our lives?

maybe it all depends on the discussion.what do you think?

Share your opinion on LinkedIn Today in the Social Media channel. �en add your articles or tweets to #deathofadland.

written by: alexander pattersonthe empty box: alexanderpatterson.tumblr.comtwitter: @alexanderjpatt

#deathofadland

R.I.P.ADLand

5 INSIGHTS

RESHAPING

THE WAY MARKETERS

THINK