DealerTalk Webinar - Content and Conversion

Kevin Gordon is one of the sharpest Canadian Marketing pros I have met in my travels. Kevin and his partner in crime Nicholas Williams, are going to take us through a journey of some Advanced Dealer Marketing Strategies! This webinar will help you gain insights on how to effectively use content marketing in creating favorable online customer experiences, improving your business’ search results and in turn brand visibility, in addition to significantly increasing onsite conversion rates. Sign up to learn about cost effective in-house custom content for landing pages and acquire tips on lowering Cost Per Click You will learn: Why custom content is essential to your successful website Key components of an effective landing page How to lower your Google AdWords Cost Per Click Cost-effective advantages of building in-house landing pages About Kevin Gordon: Kevin Gordon, Managing Partner of Convertus, an online solutions provider for the automotive industry, is an international speaker and digital marketing expert. Kevin’s experience includes dealer education and training, vendor relationship management, website content creation and online reputation management. Among his projects prior to creating Convertus was the development of over 35 websites for the Jim Pattison Auto Group across its 22 locations, which resulted in doubling organic visitors and leads generated in two years. About Nicholas Williams Nicholas Williams is an entrepreneur, international speaker and an expert in operations and digital marketing. Nicholas has a degree in commerce with a concentration in entrepreneurship and international business. He has vast expertise in operational efficiencies, leadership and customer experience. His work experience ranges from his role as Operating Partner of a successful vehicle importation company to being the Director of Marketing of an international manufacturing firm, where he repeatedly lead the organizations to the digital success.