DD102 Manchester Dayschool1 2015 'Consumption'
Post on 17-Jul-2015
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The 1979 Thatcher Conservative Government
“We want self-interested,
wealth-driven individuals …
entrepreneurs”
The absence/removal of “society”
… cohesive communities, solid bonds along lines of work,
leisure, social class, community
A vortex of individualisation
Old, structural securities & identities
removed
What do we do with this freedom?
Consuming …
• Zygmunt Bauman points out that contemporary consumer society is organised around certain freedoms:
• ‘Freedom’:
– ‘to choose how to satisfy individual desires’ (via the medium of the consumer market)
• As a consequence, individual ‘freedom’ has become privatised and commodified – a development which in turn fuel’s increasing consumption
• Identity, meaning, belonging itself becomes based on the processes and products of consumption
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