DCBADD2015 getting your hands dirty with ux slides

Ge#ng  Your  Hands  Dirty  with  UX  GETTING YOUR HANDS DIRTY

WITH UX

Andrea  Libelo,  the  UX  

Kelly  Hobbs,  the  BA  

•  Master’s  degree  in  psychology    •  6+  years  of  professional  experience  

in  UX  and  related  fields.  •  Member  of  UXPA    •  ContribuHng  blogger  for  UXPA  DC  •  Excella  ConsulHng  •  @DreaLibelo    

•  10+  years    of  experience  as  BA  and  PM  •  Lean  Six  Sigma  Black  Belt  •  PMP,  CSM,  CSPO  •  Member  of  IIBA  •  Excella  ConsulHng  •  @KellyAHobbs    

2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco

What  is  Business  Analysis?  

“…the  pracHce  of  enabling  change  in  an  organizaHonal  context,  by  defining  needs  and  recommending  soluHons  that  deliver  value  to  stakeholders.”  

-­‐Interna*onal  Ins*tute  of  Business  Analysis  

h[p://www.iiba.org/Careers/What-­‐is-­‐Business-­‐Analysis.aspx  

Getting Your Hands Dirty with UX excella.com | @excellaco

What  does  UX  mean  to  YOU?  

Getting Your Hands Dirty with UX excella.com | @excellaco

What  is  User  Experience?  

“UX encompasses all aspects of the end-user's interaction with the company, its services, and its products.” "

– Jakob Nielsen & Don Norman!  

h[p://www.nngroup.com/arHcles/definiHon-­‐user-­‐experience  

Getting Your Hands Dirty with UX excella.com | @excellaco

UX  Umbrella  

h[p://www.dswillis.com/talks/2014/4/the-­‐ux-­‐umbrella  

Getting Your Hands Dirty with UX excella.com | @excellaco

UX  Process  

h[ps://bravodesigninc.com/web-­‐design-­‐news/ergonomics-­‐and-­‐the-­‐user-­‐experience/  

Getting Your Hands Dirty with UX excella.com | @excellaco

______  is  responsible  for  the  user  experience.  

Getting Your Hands Dirty with UX excella.com | @excellaco

Everyone    

Magic  triad  

UX   BA  

Dev  

Getting Your Hands Dirty with UX excella.com | @excellaco

UX/BA  conHnuum  

UX  

BA  

BUSINESS  USERS  

Adapted from: jamieclouting.co.uk, inews.berkeley.edu

Getting Your Hands Dirty with UX excella.com | @excellaco

BA  +  UX  

“BAs  are  the  voice  of  the  business  and  UXers  bring  mul.ple  perspec.ves  together  to  form  a  cohesive  view;  to  be  successful  both  should  be  involved  in  ALL  stages  of  the  product’s  lifecycle.”  -­‐  Aaron  Majcher  &  Jacklyn  Burgan  

h[p://www.slideshare.net/jacklynburgan/lean-­‐ux14-­‐final-­‐version  

Getting Your Hands Dirty with UX excella.com | @excellaco

Get  YOUR  hands  dirty!  

Getting Your Hands Dirty with UX excella.com | @excellaco

Getting Your Hands Dirty with UX excella.com | @excellaco

HOW  do  you  save  the  world?  

Our  Case  Study  Process  Getting Your Hands Dirty with UX excella.com | @excellaco

Case  Study    •  Business  interview  •  Paper  prototype  •  Brainstorming  sessions  •  Sketches  •  User  Interviews  •  Persona  and  Storyboard/Journey  Map  •  Wireframes  •  High  Fidelity  Prototypes  •  User  tests  •  IteraHve  design  changes  

Getting Your Hands Dirty with UX excella.com | @excellaco

Now  it’s  your  turn  to  SAVE  the  world!  

Getting Your Hands Dirty with UX excella.com | @excellaco

Tips  for  BAs  

•  Talk  to  your  users.  •  Work  with  your  UX  resource.  •  Observe  UX  pracHHoners.  •  Iterate  

Getting Your Hands Dirty with UX excella.com | @excellaco

A  great  team  combines  both  perspecHves.  

A  great  UXer  understands  the  needs  of  the  user.  

A  great  BA  understands  the  language  of  the  business.    

Getting Your Hands Dirty with UX excella.com | @excellaco

Thank  you!  

 Andrea  Libelo  (@DreaLibelo)  Kelly  Hobbs  (@KellyAHobbs)  

2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco