David fiorito reframe-ia-ignite-deck

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITOTHE CULTURAL DIMENSIONS OF INFORMATION ARCHITECTURE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Culture? You mean stuff like ballet, classical music, and NPR?

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Culture? You mean stuff like ballet, classical music, and NPR?

No. Though all of those come from our culture, shape it, and find a home in many sub-cultures.

Let me explain …

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Simply put, culture is learned and shared ways of living.

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Simply put, culture is learned and shared ways of living.

Sounds simple …

… but it is not

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

CULTURE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

CULTURE

LANGUAGE

KINSHIP

RELIGION

SOCIAL NORMS

POWER

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

CULTURE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

CULTURERELATIONSHIPS

MEANING

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

IA discovers, defines and articulates the rules and patterns that govern the meaning of what we intend to communicate

ONTOLOGY

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

developing systems and structures for what everything’s called, where everything’s sorted and for the relationships between labels and categories

TAXONOMY

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

the structure it creates fosters specific types of movement and interaction - anticipating the way users and information want to flow and making affordances for change over time

CHOREOGRAPHY

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

LINGUISTIC ANTHROPOLOGY

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

... is the comparative study of the ways in which language shapes social life.

LINGUISTIC ANTHROPOLOGY

It explores the many ways in which practices of language use shape patterns of communication, formulate categories of social identity and group membership, organize large-scale cultural beliefs and ideologies, and, in conjunction with other semiotic practices, equip people with common cultural representations of their natural and social worlds.

From the Society For Linguistic Anthropology – http://linguisticanthropology.org/about/

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

The task of ethnography is to decode cultural symbols and identify the underlying coding rules. This can be accomplished by discovering the relationships among cultural symbols.

42

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

SYMBOLS = LANGUAGE

MEANING = RELATIONSHIPS

we mustunderstand

the languageof the user

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Instead of collecting “data” about people, the ethnographer seeks to learn from people, to be taught by them ...

Ethnography starts with a conscious attitude of almost complete ignorance ...

The essential core of ethnography is this concern with the meaning of actions and events to the people we seek to understand. Some of these meanings are directly expressed in language; many are taken for granted and communicated only indirectly through word and action. But in every society people make constant use of these complex meaning systems to organize their behavior, to understand themselves and others, and to make sense out of the world in which they live.

The Ethnographic Interview p.4-5

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Instead of collecting “data” about people, the ethnographer seeks to learn from people, to be taught by them ...

Ethnography starts with a conscious attitude of almost complete ignorance ...

The essential core of ethnography is this concern with the meaning of actions and events to the people we seek to understand. Some of these meanings are directly expressed in language; many are taken for granted and communicated only indirectly through word and action. But in every society people make constant use of these complex meaning systems to organize their behavior, to understand themselves and others, and to make sense out of the world in which they live.

The Ethnographic Interview p.4-5

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Instead of collecting “data” about people, the ethnographer seeks to learn from people, to be taught by them ...

Ethnography starts with a conscious attitude of almost complete ignorance ...

The essential core of ethnography is this concern with the meaning of actions and events to the people we seek to understand. Some of these meanings are directly expressed in language; many are taken for granted and communicated only indirectly through word and action. But in every society people make constant use of these complex meaning systems to organize their behavior, to understand themselves and others, and to make sense out of the world in which they live.

The Ethnographic Interview p.4-5

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

Instead of collecting “data” about people, the ethnographer seeks to learn from people, to be taught by them ...

Ethnography starts with a conscious attitude of almost complete ignorance ...

The essential core of ethnography is this concern with the meaning of actions and events to the people we seek to understand. Some of these meanings are directly expressed in language; many are taken for granted and communicated only indirectly through word and action. But in every society people make constant use of these complex meaning systems to organize their behavior, to understand themselves and others, and to make sense out of the world in which they live.

The Ethnographic Interview p.4-5

DAVID FIORITO

THE CULTURAL DIMENSIONS OF IA

REFRAMING INFORMATION ARCHITECTUREA ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE