Transcript
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DATA STORYTELLINGHow to Tell Engaging Stories With Data
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Why We Tell Stories
Stories are captivating, they resonate with us, and we remember them.
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The Power of Stories
Stories allow readers to more easily understand the context of an issue.
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Chapters & Tools in your toolbox1. Fundamenta
ls2. Framework3. Data4. Visuals 5. Video6. Colors7. Writing
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1. Fundamentals
Before you start creating a storyanswer the following questions
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Answer these questions
1. Who is my audience?2. Why Should My Audience Care?3. What is the purpose of this story?
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2. Build Your Framework
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Sketch out the Layout
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Keep it to the pointSu
spen
se
Time
Intro Point 1 Point 2 Point 3 Conclusion & Call To Action
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Build Your Framework
You wouldn’t construct a building without having a plan for what it should look like.
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3. Appeal to the Mind With Data
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(Lack of) Focus
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Focus
Positive Trend
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Limit Your Data Points
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Limit Your Data Points
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Give Your Charts Room To Breathe
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Give Your Charts Room To Breathe
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Appeal to the Mind With Data
Decide what’s the most important aspect of your data and home in on it.
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4. Add Visuals and Oomph!
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Source: New York Times
What is This Article About? Guess.
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Visuals Should Support Your Narrative
Source: New York Times
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Story Cover
Select a captivating cover image that will convince your audience to read your story.
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Create covers with canva.com
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Use Action Shots
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Creative Commons Images
Use creative commons images to find great images at no cost. Just remember to read
the terms and give attributions.
Compfight.com Flickr.com
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Add Visuals and Oomph!
Ask yourself if the visual is adding anything to the story. If it’s not, leave it out.
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5. Be a Video Star
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Keep it Short and Sweet
Source: Wistia.com
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Start on a Strong NoteSu
spen
se
Time
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Embed Videos
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Embed Videos
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Be a Video Star
Try and select videos that are short, ideally less than 2.5 minutes in
length.
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6. Colors Make Us Happy (or Sad)!
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What comes to mind when you see this color?
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What comes to mind when you see this color?
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What comes to mind when you see this color?
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Add a Sentiment Using Colors
Left side: Cold & hostile Right side: warm & inviting
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Color Palettes
Use Color.adobe.com to select a color palette.
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Colors Make Us Happy (or Sad)!
Colors help set the mood for your story.
Use them to your advantage.
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7. Writing – Do it Write Right
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Use Engaging and Descriptive Titles POW!
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Use Engaging and Descriptive Titles POW!
2015 Profits Up by 14% Annual Report - 2015 Profits
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Make It Easy To Read
“Any article should be readily understandable” – The Economistwww.economist.com/styleguide/introduction
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Ask Someone Else to Proofread
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Writing – Do it Write Right
Writing is what brings everything together, everything else is only there to support
your message and writing.
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Make your reader care emotionally, intellectually, and
aesthetically.
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It’s Not
THE END
Get More Inspiration At
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Anders MaulMarketing Manager
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Anders@LiveStories.com@AndersMaul
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