Transcript
Status Quo - Retail Business
» No user-centered data (offline
tracking)
» No direct interaction with the store
visitors
What are Beacons?
» iBeacon technology has been available from Apple since 2013 and is a
standard for navigation in predefined spaces
» Beacons are small transmitters which form a connection via BLE
(Bluetooth Low Energy) to mobile devices and in doing so determine
both the user and the location
Possible applications
Use of
Third Party Data
Integration into the Customer-Journey
Addressing users with Push-Notifications
Tracking and evaluation 1
2
3
4
Tracking of online and offline
channels
SEO
Display
SEA
TV
Direct Traffic
Print mail-outs
Beacons
Tele-phone
RTB Affiliate Marke-
ting News-letter
360° Tracking
Offline Tracking
Online Tracking
MLB – Baseball stadium
Improvement of the fan experience:
• Targeted offers
• Discounts
• Seat locations
• Ticket management
Biggest European Beacon-Case at
the dmexco 2014
• Information about speakings • Fair announcements • Length of stay (visitors)
Advantages
» For the first time: Measurement of
the visitors & visitor behaviour
» Sending of individual and
attractive offers to the smartphone
of your customers
» Completion of the value chain
(Combination of the online and
offline world)
Advantages
» Improved customer loyalty
» Increased identification with the
brand and the products of your
company
» Low costs
» A variety of use cases
Thank you very much for your attention!
intelliAd Media GmbH
Benedikt Blaß
Business Development Manager
Sendlinger Str. 7
80331 München
T +49 (0) 89 / 15 90 490 - 73
E bblass@intelliad.de
W www.intelliad.de
Twitter: @beneone
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