Data Bootcamp by Fabernovel and Squid Solutions

THE FABERNOVEL DATA BOOTCAMP: HOW TO START THINKING LIKE A DATA SCIENTIST ?

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By 2015, companies leveraging big data will financially outperform their peers by 20% or more.

GartnerTHE TOP 10 STRATEGIC TECHNOLOGY TRENDS FOR 2013

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WEB PUBLISHERS, ADVERTISERS, AND ECOMMERCE PLAYERS WERE THE EARLY ADOPTERS DRIVING THE MARKET. NOW INDUSTRY ACTORS IN RETAIL, MANUFACTURING, ETC. ARE QUICKLY COMING ON BOARD.

THE BIG DATA PROMISE: MAKE BETTER BUSINESS DECISIONS

MARKETING CAMPAIGN OPTIMISATION With big data tools, IHG has started gathering every information about its 71M loyalty cards-holders.

Their new marketing campaign achieved a 35% higher rate of customer conversions, or acceptances, than a similar campaign last summer.

LOGISTICS OPTIMISATION UPS began installing GPS and fuel-efficiency sensors in more than 46,000 of its vehicles. Their big data centers gather information every day and analyse it overnight.

In 2011 UPS reduced fuel consumption by 30 M liters and cut 135 M kilometers off its routes.

THE QUEST FOR THE “DATA-DRIVEN COMPANY”

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THE MAIN CHALLENGES OF A DATA-DRIVEN CULTURE

3. BUILDING A FLEXIBLE TECHNICAL INFRASTRUCTURE

5. ADOPTING AN “EXPERIMENT, LEARN AND EVOLVE” APPROACH

2. BRIDGING ORGANISATIONAL SILOS

WHERE DO WE START?

4. ACQUIRING NEW SKILLS: BUSINESS ANALYSTS, TECHNOLOGISTS AND DATA SCIENTISTS

1. DEFINING THE BUSINESS CASE

The FABERNOVEL Data Bootcamp: Your first step toward the data-driven company

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THE FABERNOVEL DATA BOOTCAMP IN A NUTSHELL

QUICK RESULTSRAPID IMPLEMENTATIONNO UPFRONT INVESTMENT

Results within 1 month: •Tailor made dashboards•Hidden insights discovery•A first analysis of your data value •A roadmap for next steps.

We do not disrupt existing IT systems. We work with any file formats and API standards.

We provide a plug & play big data platform along with a team of data experts.

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Discover hidden KPIs

Ex: this peak in sales is actually related to a “buzz” on Twitter.

DISCOVER HIDDEN INSIGHTS WITH YOUR DATA #1

Monitor these new KPIs by integrating them to your tailor-made dashboards.

By analysing your data, our business experts and data scientists will make you discover hidden insights.

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TURN INSIGHTS INTO A DATA BUSINESS CASE #2

START MODELING ROI WITH YOUR DATA

+10%

Profit

GET A FIRST IDEA OF YOUR ROI FROM OUR EXPERTS, AND BRING YOUR DATA BUSINESS CASE TO YOUR BOARD.

Ex: by correlating sales and social media data, I will optimise local assortments stores by store.

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TURN A BUSINESS CASE IN A BUSINESS ALGORITHM #3

DATA INTELLIGENCE AUTOMATICALLY INTEGRATED INTO YOUR DECISION-MAKING PROCESS

GET A ROADMAP ON HOW TO TRANSFORM YOUR BUSINESS CASE IN A “BUSINESS ALGORITHM” (I.E. AUTOMATION OF THE INSIGHTS & KPIs THAT WERE FOUND PREVIOUSLY).

Ex: parts of my stores’ local assortments are automatically optimized based on what customers in the neighborhood are saying on social media.

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Interactive features to see your data evolve and adapt to your imagination.

Dashboards designed based on very specific End User needs, delivered after the project’s week 1.

TELL STORIES WITH YOUR DATA #4

Our 5 Must-Haves

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#1MY FIRST MARKETING DASHBOARD

MARKETING

DATA SOURCES:

• Own CRM data and purchase history

• Optional: Third party data (social, search…)

DELIVERABLES:

• Exclusive insights on your customer base

• Tailor-made dashboards:  ”Marketing Facts & Figures”

LONG TERM OBJECTIVE

> A 360° view of your customers, to statically create micro-segments, grouping them in unexpected ways.

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#2VISUALISE AND STEER YOUR CAMPAIGN ATTRIBUTION

COMMUNICATION

DATA SOURCES:

• Ad serving data

• Website analytics

DELIVERABLES:

• Exclusive campaign attribution insights

• Tailor made dashboards: “C/MA Checking”

LONG TERM OBJECTIVE

> Optimize your communication budget

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#3CHANNEL MANAGEMENT

SALES

DATA SOURCES:

• Own CRM data and purchase history

DELIVERABLES:

• Exclusive insights on your sales channels

• Tailor made dashboards: ”DATA Sales”

LONG TERM OBJECTIVE

> Optimize 4P (tailored offers, right price to value proposition, channel treatment, client acquisition and retention)

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VISUALIZE YOUR TALENTS

HUMAN RESOURCES

DATA SOURCES:

• LinkedIn company page

• Optional: HR database

DELIVERABLES:

• Exclusive insights on your talents

• Tailor made dashboards “HR DATA DASH”

LONG TERM OBJECTIVE

#4

> Smarter HR decisions (better recruitment, talent management,….)

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VISUALIZE THE STATE OF YOUR BUSINESS

EXEC BOARD

DATA SOURCES:

• Financial data

DELIVERABLES:

• Exclusive insights about your general business

• Tailor made dashboards: “KPI Overview”

LONG TERM OBJECTIVE

#5

> KPI monitoring app (one click visualization, swipe between KPIs…)

An integrated offer

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INNOVATION AGENCY10 years experience

FABERNOVEL HELPS WORLD-LEADING COMPANIES BUILD GROWTH AT START-UP SPEED.

DATA TECHNOLOGY AND SERVICES10 years experience

SQUID’S MISSION IS TO AGGREGATE, PROCESS AND ANALYZE ALL KINDS OF DATA, IN ORDER TO DISCOVER NEW DRIVERS TO INCREASE PROFITABILITY.

THE BEST ALLIANCE TO STRIKE HARD AND FAST

THE DATA TEAM

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THE DATA TEAM

• In-depth understanding of your business

• Experience in bridging organizational silos

• Customer-experience obsession

• R&D and strategic watch on new technology and opportunities

• Fully plug & play big data platform • In house data science team • App development resources• R&D and strategic watch on new technology and opportunities

A MULTI-SKILLED TEAM OF EXPERTS

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OUR CLIENTS ARE INDUSTRY LEADERS FROM ALL SECTORS

THE DATA TEAM

Methodology & pricing

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Workshop with business decision makers and data ownersIdentification of specific data business cases

METHODOLOGY

Creation of a common data repositoryFirst dashboards featuring simple metrics

Data collection from data owners

Quick iterations:• Building new KPIs• Final dashboards

Data analysis

Presentation of the final deliverables: • Tailor made dashboards• Insights and conclusions• Roadmap for next steps

NB: Data collected and stored 3 month, to ensure quick reactions to new data analysis

WORKSHOP: “BUSINESS OBJECTIVES”

DATA COLLECTION DATA INTEGRATION & FIRST DASHBOARDS

KPI BUILDING & DATA ANALYSIS

WORKSHOP:“BUSINESS RECOMMENDATIONS”

1 2 3

4 5

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PLANNING : WITHIN A MONTH

1. Workshop: “business objectives”

2. Data Collection

3. Data Integration & First Dashboard

4. KPI Building &Data Analysis

W1

2 DAYS

5. Workshop: ‘Business Recommendations”

W2 W3 W4

1 WEEK

1/2 DAY

1 WEEK

APPROXIMATE BUDGET : 50 – 60 K€

1/2 DAY

FOR FURTHER INFORMATION

cyril.vart@fabernovel.com

adrien@squidsolutions.com

anselme.jalon@fabernovel.com

MY FIRST MARKETING DASHBOARD #1

VISUALIZE AND PILOT YOUR CAMPAIGN ATTRIBUTION #2

CHANNEL MANAGEMENT #3

VISUALIZE YOUR TALENTS #4

VISUALIZE THE STATE OF YOUR BUSINESS #5