Darron Mark, instaGiv - Mobile Fundraising

@instaGivDarron

Darron Mark

@instaGivDarron

DIGITAL STRATEGY &THE FEAR OF FAILING

@instaGivDarron

LEAVE THE DOGMA BEHIND

Two Rule Books For Profit

Not For Profit

Advertising

Innovation

@instaGivDarron

“41% of marketing professionals worldwide named the growth of marketing channels and devices as the top challenge to face their company over the next few years.”

GROWTH OF DEVICES AND CHANNELS

IBM’s May 2012 survey of, “The state of Marketing 2012”

@instaGivDarron

How many of you have an ACTIVE:Facebook Campaign Page?Twitter Campaign?Poster Campaign?Radio Campaign?TV Campaign?

SHOW OF HANDS

@instaGivDarron

Why are we so against charities spending money on ‘advertising’..?

YOU HAVE TO SPECULATE TO…

@instaGivDarron

“When you inhibit failure you kill innovation. When you kill innovation you can’t raise more revenue. If you can’t raise more revenue you can’t grow, and if you can’t grow you can’t possibly solve large social problems.”

- Dan Pallotta

FRUGALITY OVER MORALITY

@instaGivDarron

If you haven’t told people what you have done, then how will they know to help you do more of what you are doing?

UPDATE THEM WHEN YOUR ASKING

@instaGivDarron

Don’t just TAKE the money and run, keep them informed…

A DONATION IS NOT JUST FOR CRIMBO

@instaGivDarron

Overheads are not the enemy!Spending on subscribers is an

investmentStay connected

LONG TERM PLANNING

@instaGivDarron

WORK SMARTER, not harder

Manage data through the tracking of performance

WORKING WITH WHAT YOU HAVE

@instaGivDarron

WHO, WHAT, WHY AND WHEN

HOW DO YOU KNOW IT

WAS ME WHO GAVE YOU A DONATION?

@instaGivDarron

What’s a digital channel..?Social MediaWebsiteVideoSMS

DIGITAL CHANNELS

@instaGivDarron

CONNECTING OFFLINE WITH ONLINE

Charity: Amnesty Int UKCampaign: Radios for BurmaKeyword: RADIO3Media: Print, Online, SocialinstaGiv Product: i-Campaign

Supporter sends text donation

Outbound ‘Thank

you’ SMS & video

link

Outbound Call to

convert to DD

@instaGivDarron

How many of you are able to ACCEPT:SMS Donations?Regular SMS Donations?

SHOW OF HANDS

@instaGivDarron

REGULAR SMS GIVING

Regular Giving

Key Features• No Cash No Credit Card• Instant Signup• Multiple Amounts• 100% Operator Payout• Automated SKIP/STOP Option• Online ‘Real Time’ Dashboard

@instaGivDarron

LETS CONNECT…

Text REGULAR to 70555

@instaGivDarron

SMS DONATIONS & MOBILE PAGES

@instaGivDarron

KEEP UP & FOLLOW UP

Post New Videos

Get Fundraiser Stories

Add Donation Information

@instaGivDarron

Have them sign up digitallyHave them raise funds digitally

CREATE DIGITAL FUNDRAISERS

@instaGivDarron

CANCER RESEARCH UK

@instaGivDarron

MACMILLAN CASE STUDY

Charity:Macmillan Cancer SupportCampaign: WBCM2012/13Keyword: COFFEE - 70550Media: AllProduct: i-Campaign

Text Register

Call Centre

Call Back

Host Pack & Unique Shortcode

Posted

Call Centre Gift Aid Request

Call Centre

DD Offer

@instaGivDarron

How many of you are using GOOGLE GRANTS?£5,000 Adwords Per MonthDirect Links to Donation Pages

SHOW OF HANDS

@instaGivDarron

3 Screen Interactive Users55% of Browser Traffic is now mobile

basedMobile as a (Regular) Payment

PathwaySMS, payforIT, Google Pay, PayPal, Credit

Card, Facebook Credits, NFR

THINK MOBILE

@instaGivDarron

FINALLY…

Q & A