Daniel Foster: Work Smarter, Faster, Better with Visuals

WorkSmarter,Faster,BetterwithVisuals

DanielFoster|Snagitstrategylead|Lavacon |October28,2016

@fosteronomo

WhoamI?

@fosteronomo

Inthistalk…

• Howcontentislikeproduct• Whyvisualcontentmatters• Howtousevisualstoreducethecost

andtimeofmakingbettercontent

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Contentistheonlyothertangibleassetthatgoeswiththeproduct.

- Eeshita Grover,Cisco

“

Theirontriangleofproduct

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Time Cost

Scope

Quality

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Greatproductsbeginwithclear,validatedpeopleproblems.

- MargotMerrillFernandezDavidGillis,Facebook

“

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BuyerPersonas

• Functional(features)

• Technical(deployment&maintenance)

• Economic(ROI)

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Requirements

Functional Non-Functional

Informationrecallafter3days

Source:Dr.JohnMedina,BrainRules@fosteronomo

65%

10%

Abilitytofollowinstructions

Source:Levie &Lentz,EffectsofTextIllustrations@fosteronomo

+323%

Coloredvisualsincreasereadershipby

Source:20WaystoSharetheColorKnowledge,Xerox@fosteronomo

80%

Preferenceforwatchingavideoaboutaproductoverreadingaboutit

Source:2015VideoMarketingCheatSheet@fosteronomo

4x

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Peopledoresearchbeforebuying.

- EveryLavaCon presenter

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Planning|Production|Publishing|Beyond

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Planning|Production|Publishing|Beyond

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Swipefile

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Immaturepoetsimitate;maturepoetssteal.

- T.S.Eliot

“@fosteronomo

@fosteronomo

@fosteronomo

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Storyboard@fosteronomo

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Interview@fosteronomo

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Planning|Production|Publishing|Beyond

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Review@fosteronomo

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Localization@fosteronomo

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Planning|Production|Publishing|Beyond

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Guides@fosteronomo

Promotion@fosteronomo

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Whichemailswouldyouratherread?

Planning|Production|Publishing|Beyond

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Reporting@fosteronomo

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BetterMeetings@fosteronomo

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BugReports@fosteronomo

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Morale

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Questions?

DanielFosterd.foster@techsmith.com@fosteronomoslideshare.net/DanielFoster10