CHARTScycling+to… · CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Good Practice CYCLE TOURISM Veneto by Bicycle This presentation forms

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CHARTSCulture and Heritage Added value to Regional policies for Tourism Sustainability

Good Practice

CYCLE TOURISM

Veneto by Bicycle

This presentation forms a part of the CHARTS project Web based toolkit on Good Practice title and accompanied by

Guide, Brochure and DVD video clip.

It is developed with co-funding support from European Regional Development Fund and made possible by the

INTERREG IVC programme 2007-2013.

Key photo 1 referring

to GP topic

Culture and Heritage Added value to Regional policies for Tourism Sustainability CHARTS

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Cycling Tourism: Veneto by Bicycle(2009-2011)

Part of a larger project involving other 7 Regions: Tuscany, Lombardy, Friuli Venezia-Giulia, Liguria, Umbria and Sardinia

Culture and Heritage Added value to Regional policies for Tourism Sustainability CHARTS

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Why cycling in Veneto?Veneto region is an ideal destination for cycling:

- geographical features- climatic conditions- land resources (art, nature, landscapes, food and wine)

Esterbauer, 1st edition

2003

Veneto region is already a tourism destination for the cycle tourists

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Background to the Issues

Different ways of considering the bicycle explained by different ways to promote two

important trade fairs: Friedrichschafen (Germany) on the left, Padova (Italy) on the

right.

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Veneto project team

University of Padua: LEAF Department (TeSAF),

CIRGEO - cartography

Veneto Region – Tourism Department

Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza Tourist offices (7 Provinces)

FIAB Veneto Association (Federazione Italiana

Amici della Bicicletta)

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Cycle tourism project: aims• To layout a tourist plan • To improve governance• To replicate good practices/ideas (e.g.

Pedalitalia, Esterbauer Bikeline) • To introduce innovative, clear and trustworthy

holidays

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A. Market survey

B. Governance

C. Products: excursions and cycling tours, cartography, photos and leaflets, publications and websites

Cycle tourism project: actions

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A. Market survey

•Target market

•Products

•Tour Operators

KEEP THE TOURIST IN MIND WHEN PLANNING !!

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3-types based important classification for:

•Cataloguing routes

•Touristic products

•Touristic information

Tourists:who they are and what they look for (“leisure bike or slow bike” target market)

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A. Market survey

• Target market: “leisure bike or slow bike”(others: “moutain bike”, “sport bike”)

- No official statistics available in Veneto (appr. 10,000 tourists buying a “cycle tour” in Veneto from TO; 170,000 bikers/yr on Garda Lake-Mantua cycle path)

- in Autonomous Province of Trento: based on a direct survey on 4 out of 10 main cycle paths in APT total indirect financial benefits: 87 M €/yr (2009) (extended to the total cycle network: 110 M €/yr; 170,000-200,000 bikers/yr)

Are similar scenarios possible for Veneto too ? Problably yes, if cycle paths and services are improved

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A. Market survey

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A. Market survey

•Target market: “slow bike”

•Products

•Tour Operators

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When I can, I go for a ride. One day

excursions, short holidays of 3, or cycle

tours of 7 days.

i.e. 3 basic types of products

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A. Market survey

•Target markets: “slow bike”•Products: 1) One day excursions, 2) short holidays of 3, or 3) cycle tours of 7 days.

•Tour Operators : appr. 80 TOs selling cycling products of Veneto, proposed by 4 Veneto large TOs (+ several others small-size TOs)

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B. Governance: aims

•Identify agreed strategy•Identify network of cyclying paths: Rete Escursionistica Veneta (REV)

- 4 features for bike routes: local, provincial, regional,

national

Priorities: -To improve touristic flow-To involve territory -To present new touristic products

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B. Governance: stakeholders7 Provinces involvedAppr. 30 meetings with stakeholders (during the 1st year): -public and private representatives of tourism, rural development, protected areas and natural resources sectors (PAs, Associations, …)- mobility offices (infrastructures)- environmental and social NGOs

Good governance for good cycle routes!

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C. Products: Excursions (one day rides)

Who: slow bike target Where: 7 provinces and 4 regional parks Length: about 50 kmDifficulty: easy bike

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C. Products: Itinerary (one week rides)

• Type of street: ordinary streets without traffic, rural paths, bicycle paths

• 4 tematic tours: art, nature, rivers, landscape

Network paths: REV - Bicitalia - Eurovelo

Trip: 4 - 6 stages, about 50 km by days

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C. Products: Publications

Brochure

Map boards

Road-book

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C. Products: www.veneto.to

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C. Products: road signs

Directional arrows Information panelsSmall arrow signs

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Final remarks on cycling tourism

Cycling Tourism…

- Needs specialized Tour Operators- Expected to grow (favored by new lifestyles and market demand: “green”, “slow”, “sustainable”, “responsible”, ..)

Condicio sine qua non..to spread the culture of cycling (in Italy)

Governance…- Need to be improved continuously (meetings and stakeholders involvement are going on…)

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Tourist can be the driver of change!

Conclusion

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