Customer relationship management in mis ppt
Post on 21-Jan-2015
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- 1. Customer Relationship Management in MIS By: RANJANI
- 2. Customer relationship management
- 3. Real world case
- 4. Summary
- 5. Avaya
- 6. Avaya IP
- 7. Major Clusters in CRMContact and account managementSalesMarketing fulfillmentCustomer service and supportRetention and loyalty programmes
- 8. Three phases of CRMAcquireEnhanceRetain
- 9. Benefits and challenges to CRMIt allows a business to identify and target their best customers.It makes possible real time customization and personalization of products based on customer needs.It also keeps a track of a customers when he contacts the company.
- 10. CRM failuresLack of understanding and preparation.
- 11. Thank you
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