Customer Purchasing Strategy- MALL MANIA OR BRAND MANIA
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Guided By- Presented By-
Mr. Abhishek Gupta Vivek Kumar Gupta
SRMSCET, B.Tech EC 4th Yr.
Bareilly SRMSCET, BLY
Session: 2014-15
Introduction
Shopping
Important things related to a nice shopping experience
Significance of this project Topic
Customer Purchasing Strategy (Brand Mania or Mall
Mania)
My survey ( The research Work )
Snapshots Of My Online Survey Pages
Survey Results
Conclusion20 December 2014 2
CONTENTS
People Love to shop things, either for himself/ herself
or for their beloved. This tendency of people givesupport to the marketing business.
But today’s market is far differ than the old agemarkets. There are lots of changes we have in market.Either it is from customer’s side or from the seller’sside. Some are- Customer is more smarter now. Rising competition in the market. Market professionals are growing day by day. Technology is effecting the market from top to bottom.
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INTRODUCTION
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JUST THINK ABOUT THE
TOPIC- SHOPPING…..
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Today shopping is not only for need fulfillment task for
customers. They want more than this which is not a non sense at all. They are paying for it.
These are things for which the customer is ready to pay morethan the real cost- Nice quality product.
Better environment of shopping.
Nice customer dealing by the staff members.
Self and family security.
Easy payment technics like Plastic money etc.
A satisfactory after sales response.
Multi task completion with shopping like movies, restaurant, gaming, make up etc.
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IMPORTANT THINGS RELATED
TO A NICE SHOPPING
EXPERIENCE
People just think that they are buying because they are willing
to do it. But here is the marketing suspense that the sellers make us to buy their things.Does it not so Amazing?
Lets take some examples- You go to market for just passing your spare time and when you come back, you
have a bag with you containing the latest trendy cloth.
You go for a party in KFC with friends in Phoenix Mall and you like a dress therein the outlet and you just buy it.
You go for a movie in the PVR and while coming back you purchase one pair offootwear.
Lots of examples are there which make you to think that do you really had a willfor that product?
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SIGNIFICANCE OF THIS
PROJECT TOPIC?
Malls are rising day by day in every city.
Malls are providing a huge competition to the local retail market.
Malls are providing lots of things for them under a single roof with abetter environment, security and with a good customer service.
Today all the multinational Brands are moving to Malls for openingthere outlets.
Malls have a direct dealing with the companies so the middle cost thatusually charged by the mediators are not in consideration so customersare getting cheaper things also.
Because all the fabulous brands are in Mall so its clear that there is nocompromise with quality of product.
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CUSTOMER PURCHASING STRATEGY
(BRAND MANIA OR MALL MANIA)
BUT, I have a Qu's?If Malls are so good as shown above then what's the reason that local
markets are still flourishing???
For finding the answer of this curious question, I conducted an
Online Survey by using Google Forms, a developing part ofGoogle Docs.
In this survey I asked some simple question to differnetpersons( Students, Employees, Businessmen, Housewives,Retired Persons etc.).
Questions are related to their salary, monthly spending onapparels, place they used to purchase, why Mall? , why localmarket?, improvement in malls etc.
The survey revealed the truth to all and some of the results areas follows-
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MY SURVEY ( RESEARCH WORK)
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SNAPSHOTS OF MY ONLINE SURVEY PAGES
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SURVEY RESULTS
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SURVEY RESULTS
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SURVEY RESULTS
People are ready to spend on them or on their families.
They want good things but at a very affordable price (We are Indian, Saving
nature is in our souls).
People like malls but not totally depend on them because they have the
another option in front of them, the Local Retail Market.
An uneducated person feel discomfort in doing shopping from malls because
of Generation Gap and also language barriers.
Finally malls are nice place to enjoy , to shop and to experience the better
world.
So it can be clearly understand by everyone that neither its Mall Mania nor
Brand Mania completely that consumers are running to malls. Although it
depends on time and situations. But Mall culture really attracting the youth
and it’s a fact.
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CONCLUSION
Thank You…
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