Customer Acquisition At POS (Promozone)
Post on 05-Dec-2014
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Customer Acquisition at POS
Promozone – Targeted Customer Acquisition at POS
Run focused campaigns directly reaching targeted customers inside store
Drive sales with eye-catching call-to-action offers printed on the front of customers’ Credit / debit card charge slips.
Make efficient use of your marketing budget by accurately measuring the effectiveness of marketing initiatives
Select your target customers on combination of multiple criteria like purchase behavior, store location, date, time, specific banks cards etc.
Select. Target. Attract.
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Sample campaigns
Objective: Brand Equity
Objective: Launch teaser campaign
Objective: acquisitionwith special offer
Objective: Consumer offer to drive footfalls
Objective: Drive Facebook sign-ups
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It is crucial for them to create targeted and measurable customer engagements It is crucial for them to create targeted and measurable customer engagements
Targeted campaigns – Key Challenges for Marketers
• Critical to engage with consumers both inside and outside of stores
• Capture consumers’ attention, drive acquisitions, at the same time enhance shopper loyalty
• Effective measurement tools to improve ROI on marketing investments
• Engaging with target consumers across multiple channels
Creating targeted and measurable customer acquisitions
Pine Labs’ innovative promotion offerings
Address marketers’ need to deliver targeted campaigns for customer acquisition
That can be measured effectively
Direct reach to millions of consumers through Pine Labs’ Merchant Network
Easy customization & on-going optimization
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Introducing Promozone
** Sample list from Pine Network of merchants
Leverage Pine Labs retailer POS network of more than 25,000+ locations, gives your brand access to a captive audience of millions of credit and debit card customers doing transactions!
Reach
new audienceDrive traffic
back to store
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DESIGN
Target Consumers &
Create Content
ENGAGE
Manage Program &
Deliver Offers
OPTIMIZE
Analyze Results & Enhance
Offers
State-of-the-art: from design to delivery
Pine Network Of Retailers
Better ShopperExperience & Loyalty
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What Promozone can do for Retailers
Engage the right consumer with targeted messaging displayed on the front of their POS chargeslips
Promozone – Managed Services: Promozone allows retailers to utilize a proven touch point – the
FRONT of chargeslips Promote your own programs including sales, events, rewards etc Connect to your loyalty program to reward your top customers Add QR codes, URLs etc., to drive consumers Connect your POS campaigns with corresponding in-store signage
Promozone – Advertising Revenue: Provide a new stream of advertising revenue Open your POS marketing ad space to third party brand advertising Leverage Pine Labs relationships with the most sought-after
networks of merchants
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What Promozone can do for Marketers
Enables Marketers to drive sales and customer acquisition by reaching new audiences with targeted messages across Pine Labs merchant network
In-store Targeted Promotions On Chargeslips: A retailer network of 25,000+ locations nationwide – a captive
audience and millions of credit / debit cards transactions within your reach
Deliver targeted messages on the FRONT of customer charge Drive sales via product group promotions, cross-category volume or
affinity targeting Engage consumers via POS marketing with unique partnership
promotions, sweepstakes Utilize QR [2D] codes and barcodes to track redemptions Deliver coupons online, with redemptions at POS (EDC) Promote social media marketing promotions with custom URLs
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Cross Promotions with Promozone
A compelling offer with a timely call-to-action will break through marketplace clutter, convincing customers to visit your store or try your product
Unique Cross Promotions Promozone makes it possible for you to acquire customers
wherever they are, via Pine Labs merchant network… and collaboration multiplies the results
Link to the customer base of complementary retailers Raise awareness and redemption with campaign promotion
on retailer Utilize the power of QR codes , custom URLs to expand your
customer interaction from in-store to mobile, digital or social channels
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Maximize Marketing ROI
Marketing analytic dashboards providing a comprehensive analysis of your marketing programs
View redemption rates in real time and redesign offer strategy on an ongoing basis
Reports on the imprints and redemptions, facilitating decision making on future offers
Evaluate and manage a variety of critical benchmarks like campaign effectiveness and brand loyalty
Drive sales and build loyalty with valuable shopper insights from all locations, further refining your
marketing message.
Promozone Marketing Analytics
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