Curing Funnel Vision

CURING FUNNEL VISIONFOR SALES & MARKETING

Here is the traditional sales funnel

In the past, this is how we were supposed to think about and treat other humans.

That was before social media shifted more information into the hands of our market and a negative review could spread around the world in a matter of hours.

60% of all purchase decisions are made before customers enter your funnel. Customers come prepared, educated, with trusted referrals in hand before you even get a chance to hear your pitch.

We can’t have funnel vision.

Here are all the ways your customers hear about your brand: Blogs, online reviews, trusted referrals, social media sites, your website.

This is where most of the purchasing decisions are made.

But wait, there’s more. Customers don’t stop being important once they’ve bought from you. Customers reenter the sales cloud and join the other voices. We need to create sharable experiences for our customers through great products and service.

Focus OUTSIDE the funnel.

Don’t bend over backwards for new prospects and leave your current customers to fend for themselves.

Prescription for curing funnel vision in 3 easy steps:

1.

Never,everthinkofpeopleasleads—onlineoroffline.Noonewantstobevaluedbasedontheirpossiblefutureprofittoyou.

2.Createamazingproducts,services,andcontentfirst.

If you put it out in the world, make it good.

3.Trusted referrals are the best marketing. When customers pass through your company funnel,

they do not go live on some deserted island somewhere – they go back into the mix.

Unselling is what happens when you understand the humanity of your market, produce a quality product, and create experiences that lead to trusted referrals.

Learn moreUnsellingTheBook.com