CukeUp 2016 Agile Product Planning Workshop
Post on 16-Apr-2017
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bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Agile Product Planning
A different perspective on features, budgets and estimates
John Ferguson Smart“I help teams of smart people
learn to work together more efficiently, to deliver better software sooner”
wakaleo john@johnfergusonsmart.com
Jan Molak“Having great ideas is not enough,
it’s the execution that matters”
JanMolak jan.molak@smartcodeltd.co.uk
Peter Merel“Agile isn’t just building products the right way. It’s building the right products at the right time.”
xscale.wiki peter.merel@mac.com
X S A L E
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Are you seeing the bigger picture?
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Tell me about your feature investment portfolio?
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Time Cost
Scope
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Time Investment
Scope
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Time Investment
Return
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Investment
Return
Cost of Delay
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Time for a practical example
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Image copyright Warner Bros.
The movie is coming out on the 5th of August
A new movie is coming out and we have secured the rights to develop the game
We work for a games studio
The opportunity
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Image copyright Warner Bros.
11Bit Studios
What should we build first?How much bang for our buck do we get from each feature
What features can help us achieve our business goals?
“Riddle me this”
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“Riddle me this”DC Comics
What should we build first?How much bang for our buck do we get from each feature
What features can help us achieve our business goals?
“Riddle me this”
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“Riddle me this”DC Comics
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https://www.impactmapping.org
Impact MappingPractice #1
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https://www.impactmapping.org
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas
Kids
Genre fans
bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Notify friends about your progress on social media
Deliverables, capabilities and features
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Integrate with social media
Deliverable (capabilities)
Features support capabilities
What should we build first?How much bang for our buck do we get from each feature
What features can help us achieve our business goals?
“Riddle me this”
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“Riddle me this”DC Comics
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Business BingoPractice #2
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Relative estimates trump absolute ones
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Business BingoUsing conversations and comparisons
To determine relative investment needed for each feature
And to determine the relative return for each feature
Business Bingo in 7 steps
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Step 1 - Lay out some Planning Poker cards in a row across a large table
1 2 3 5 8 13 20 40 100
Business Bingo in 7 steps
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Step 2 - Find three “Investment Bears” features: one small, one medium, and one large
1 2 3 5 8 13 20 40 100
Investment Bears represent the investment needed in terms of effort and complexity
Business Bingo in 7 steps
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Step 3 - Place the Bears
1 2 3 5 8 13 20 40 100
“Feature Points”
Business Bingo in 7 steps
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Step 4 - Sort the remaining features by required investment relative to the Bears
1 2 3 5 8 13 20 40 100
Business Bingo in 7 steps
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Step 5 - Write down the relative investment for each feature on its card
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1
3
3
3
8
8 20
Business Bingo in 7 steps
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Step 5 - We measure relative required investment in “Feature Points”.
3Investment [Feature Points]
Business Bingo in 7 steps
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Step 6 - Identify three “Value Bear” features and repeat the process for business value
1 2 3 5 8 13 20 40 100
133 3 8 8 20
Business Bingo in 7 steps
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Step 6 - Identify three Value Bears and repeat the process for business value
1 2 3 5 8 13 20 40 100
1
3
3
3
8
820 1
1
3
513
13
13
Business Bingo in 7 steps
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Step 6 - We record the relative return on investment in “Value Points”
3Investment [Feature Points]
13 Return [Value Points]
Business Bingo in 7 steps
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Step 7 - Calculate the relative ROI for each feature
3 13Investment Return
Relative ROI = (Return - Investment) / Investment
ROI = 3
Feature Points and budget
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££££
££
£
bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks a free level
Investment: MediumReturn: High
bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks a free level
Complexity: MediumValue: High
Movie-themed downloadable ring-tone
Investment: LowReturn: Low
bit.ly/agile-product-planning-draw @wakaleo @janmolak
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks a free level
Complexity: MediumValue: High
Movie-themed downloadable dial-tone
Complexity: LowValue: Low
A stand-alone level editor app
Investment: HighReturn: Medium
What should we build first?How much bang for our buck do we get from each feature
What features can help us achieve our business goals?
“Riddle me this”
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“Riddle me this”DC Comics
Factor in the Cost of DelayPrioritise ROIDeliver features, not stories
What should we build first?
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Cost of Delay trumps Return on Investment
Return on Investment (ROI) and Cost of Delay (COD) make…“Royal Cod”
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Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks extra content
Investment: MediumReturn: High
Cost of delay: High
bit.ly/agile-product-planning-draw @wakaleo @janmolak
46
Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks extra content
Complexity: MediumValue: High
Themes and wallpapers
Investment: LowReturn: Low
Cost of delay: Medium
bit.ly/agile-product-planning-draw @wakaleo @janmolak
47
Goal Actor Impact Deliverable
Convert moviegoers to gamers
Convert gamers playing other games
Novice gamers
Casual gamers
Cinemas Get the game
Keep playing
Tell your friends
Kids
Genre fans
Crowdsource production of in-game
content
Buying a movie ticket unlocks extra content
Themes and wallpapers
Integrate with social media
Customisable characters
Achievements and rewards
Level editor
Buying a movie ticket unlocks extra content
Complexity: MediumValue: High
Themes and wallpapers
Complexity: LowValue: Low
Level editor
Investment: HighReturn: Medium
Cost of delay: Low
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Release RefactoringPractice #3
“No battle plan ever survives contact with the enemy.”
- Helmuth von Moltke
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Release RefactoringPractice #3
Which features must be released or the capability is compromised
Which have concrete quantifiable benefit across the board
Which are just “nice to have”
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ROI 2
FP: 8
ROI 0.7
FP: 5
ROI 14
FP: 11
ROI 3
FP: 8
ROI -6
FP: 3
ROI 15
FP: 11
ROI 5.9
FP: 13ROI 14
FP: 11
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Buying a movie ticket unlocks extra content Themes and wallpapers Level editor
Capabilities
ROI 9
FP: 8
ROI 5
FP: 3
ROI 1.7
FP: 21
ROI -0.7
FP: 5
ROI 5.9
FP: 13
ROI 3
FP: 8
ROI 2
FP: 8
ROI 9
FP: 5
ROI 7.2
FP: 3
ROI -0.7
FP: 3
ROI -6
FP: 3
Must Have Should Have Nice to Have
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Thank you!
John Ferguson Smart and Jan Molakjohn@johnfergusonsmart.com
http://www.wakaleo.com
X S A L E
http://xscale.wiki
jan.molak@smartcodeltd.co.uk
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