CSR Strategy Formulation
Post on 27-Oct-2015
44 Views
Preview:
DESCRIPTION
Transcript
CSR- Strategy formulation
Vandana
Objective for the session
• Clearly define the complete CSR strategic Clearly define the complete CSR strategic
planning processplanning process
• Explain how it is created and will be Explain how it is created and will be
executedexecuted
Why Planning a strategy
1.1. Provides process to establish priorities on what Provides process to establish priorities on what
would be accomplished in the futurewould be accomplished in the future
2.2. Simulates to make choices on what we to do and Simulates to make choices on what we to do and
what not to dowhat not to do
3.3. Highlights the need to pull the entire organization Highlights the need to pull the entire organization
together around a single game plan for executiontogether around a single game plan for execution
4.4. Illustrates broadly where resources will get allocatedIllustrates broadly where resources will get allocated
Road Map for strategy development
Assessment Baseline Components Down to Specifics
Evaluate
Where we are
Where we want to be
How we will do it
Major Components of theStrategic Plan / Down to Action
Mission
Vision
Goals
Objectives
Measures
Why we existWhy we exist
What we want to beWhat we want to be
Indicators and Indicators and Monitors of successMonitors of success
Desired level of Desired level of performance and timelinesperformance and timelines
Planned Actions to Planned Actions to Achieve Objectives Achieve Objectives
O1 O2
AI1 AI2 AI3
M1 M2 M3
T1 T1 T1
Specific outcomes expressed in Specific outcomes expressed in measurable terms (NOT activities)measurable terms (NOT activities)
Strategic Plan
Action Plans
Evaluate Progress
Targets
Initiatives
What we must achieve to be successfulWhat we must achieve to be successful
Strategies in general
• http://admin.csrwire.com/system/book_excerpt_pdfs/311/original/book_info.pdf
Fair treatment employees
Philanthropy
Work place diversityVolunteerism
Human Rights
CSR reporting
Corporate
Governance
Product Give aways
Community investment
Cause Marketing
Sponsorships
NGO Partnerships Environmental Mgmt
Supply chain
CSR at TITAN Industries
• 2/3rd of group stake invested in Public Trusts engaging with communities
• Centralised facilitation through TCCI• Tata SHDI• Modelling for business Excellence• Written policy Tata Code of Conduct and ethics• Tata Quality Management standards (pre-requisities for
subisidiaries)
CSR at TITAN Industries
• Major initiatives• Employment for Differently Abled• MEADOW• Karigar Parks• Township development
Strategy formulation –CASE of TITAN
• Adopting and promoting best practices (MEADOW)
• Cooperating with stakeholders (Karigar Parks...)• Enhancing transparency (focusing on honest,
direct and open dialogue)• Seeking consensus and generally accepted
solutions• Investing resources (financial and human)
Key considérations for strategy formulation
• Senior Management -commitment• Internal (assets, people, culture, systems, suppliers....)• External (Marketplace, competitor’s, social trends, technology,
regulatory environment, economic cycles …..)• Channels of implementing CSR (inhouse team,
Trust, NGOs, Industry Consortia, collaboration with existing progs)
• Revisit Stakeholder theory
conclusion
Integration of CSR is possible where the company (through its history, reputation and executives) has a strong
philosophical belief in its social purpose, reinforced by self-interest in succeeding in the communities and
markets in which it operates, the vision is widely shared and modelled by the leadership and employees, and
there is awareness, understanding and prudent management of human rights aspects in business
decision-making.
Let’s play spectogram
Working with NGO’s is great
Working with NGO’s is difficult n boring
Adding NGOs
Define Specification
Geography Theme/ cause/ communitiesRole/type of interventionsBudgetExpectation from NGOLevel of engagement
Define Criteria
Legal complianceFinancial diligenceGovernanceTransparency and AccountabilityEffectivenessSize & capacity/ willingnessReputation / recognition/ awards etc
Define what you want to know
About the organisationAbout the location and communityAbout the causeAbout the projectShare your criteria and process (durationetc)
Invite application
assess application
Desk reviewInterview/ ref checkVisit to site
Evaluate the project
top related